blogImg-130813All right. We’d be lying if we said relationship building weren’t incredibly important in both your professional and personal life. Think about it: repeat referral business essentially skyrockets if you maintain relationships with past clients. Crazy, right? And now that content marketing has exploded onto the scene, relationship building has changed for the better, and more emphasis is being put on providing value.

And with that, we present you nine stats everyone who builds personal and professional relationships needs to know about content marketing:

61% of consumers say they feel better about a company that delivers custom content.

90% of consumers find custom content useful.

78% of consumers believe that companies providing custom content are interested in building good relationships.

Interesting content is a top 3 reason people follow brands on social media.

58% of consumers trust editorial content.

Viewers spend 100% more time on pages with videos on them than pages without.

Social media and blogs account for 23% of all time spent online.

64% of users are more likely to buy from brands they follow on Twitter.

30% of brands experience increased customer loyalty after establishing a social media presence

Do any of these statistics scream out at you? How do you plan on going forward with content marketing? Let us know in comments below!

Keep it up! Find out how to add values to your follow ups with our follow up handbook detailing all the dos and don’ts!

Data via Inbound Writer, Marketing Tech Blog, and Pop Ditto.