While many marketers focus on getting the right content viewed by the right people, getting noticed is only half the battle. What keeps customers coming back to your business again and again is engaging content. Holding your audience’s attention and encouraging them to interact with your content, your business and each other creates that community feel that so many consumers have come to expect and love. To make your content more engaging, then, you’ll want to start with these nine tips.
Capturing your audience’s attention with your content is difficult, but getting them to engage with it adds another layer of difficulty. What’s your best tip for how to make sure your customer-facing content is engaging?
1. Be Specific
We don’t produce any “clickbait” or fluff type of content. We write specific things that are beneficial to our target audience — not general things. So make sure when you’re writing, for example, about marketing, you’re not just writing general marketing tips. I’m writing marketing tips for real estate investors, flippers or wholesalers, and not just marketing tips for anyone. – Bryan Driscoll, Motivated Leads
2. Gamify Your Content
You can make your website content more engaging by adding elements of gamification. For example, we use spin-to-win pop-ups when a user gets to the halfway point of one of our articles. Since this addition, we’ve seen a big boost in conversions from our blog. I recommend thinking about ways you can get your customers involved in the content on your site through games and hands-on interactions. – John Turner, SeedProd LLC
3. Ask Questions
You can often get more engagement simply by asking questions. Ending a blog post, video or social media post or story with a question invites readers to respond. Ask them what they think about the topic you’ve been discussing, or choose a specific point. When people respond, be sure to acknowledge them by answering back. – Kalin Kassabov, ProTexting
4. Stay Concise
Be brief. Your customers want you to get to whatever point you’re going to get to quickly. Otherwise, they’ll go elsewhere. But if you are concise, your level of engagement should improve. If you can say something using five words instead of 10, do so. It’s that simple. – Andrew Schrage, Money Crashers Personal Finance
5. Provide Value
When crafting your customer-facing content, remember its value. Ask yourself what value your content provides to your audience, and if you can’t come up with any, you know it’s likely a waste of time. Providing value is what’s going to keep your customers coming back time and time again, so solving their problems and answering their questions is the way to go. – Stephanie Wells, Formidable Forms
6. Conduct A/B Testing
The best piece of advice I can give is to A/B test because you never know what content your audience is going to like. Try different versions, different copy, iterate, try again, see what works best and then go all the way in with the most engaging ad. Testing is what many businesses often skip, but from my experience, it’s the most important step of a successful campaign. – Solomon Thimothy, OneIMS
7. Post a Poll or Survey
If you want to make your customer-facing content engaging, consider adding a poll or a survey to your posts. You can draft the poll to match the content of your post. A poll is easy and convenient to engage with, which increases the chances that your audience will use it. And virtually all platforms make it easy to create one in an instant. – Blair Williams, MemberPress
8. Request ‘Reactions’
I’ve noticed an interesting strategy on LinkedIn where people ask a question and then invite readers to use a “reaction” to show where they stand with regard to the question. For example, using a “like” to indicate you agree or a “lightbulb” to show that you don’t. Such posts have a great deal of engagement. You can leverage this idea for your own posts in creative ways. – Syed Balkhi, WPBeginner
9. Add Social Proof
I’ve found that adding social proof to my content marketing strategy makes my posts more engaging. For instance, if I publish a post about one of our products, I include positive feedback from existing customers throughout the page. This strategy helps us build trust with new visitors and encourages them to continue engaging with our brand. – John Brackett, Smash Balloon LLC
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