8 Tips for Solopreneurs to Convert a Webinar Into a Content Goldmine

If you are a “solopreneur”, one of the cost-effective ways of leveraging your time to connect with your audience is through webinars. Webinars give you an opportunity speak to your prospects directly and in real-time. Moreover, you can provide your expertise, pitch your products or services informally and potentially gain new clients.

There are a number of webinar platforms in the market that make it easy for entrepreneurs to connect with their audiences. Examples include SpreeCast, WebinarJam and GoToWebinar.

Majority of the platforms allow you to record your webinars for playback. This is important to ensure you can reach registrants that may be unable to attend the live version, perhaps due to time zone differences or other commitments.

Most solopreneurs hold webinars and upload the recorded version for prospects that may have missed the live one. However, one opportunity they are not using is leveraging the webinars for content marketing.

If you are dabbling in webinars, use the following strategies to generate epic content for your brand.

Gate-keep the Webinars

When advertising the webinar, avoid the temptation to indicate that a replay will be available. Most online business owners simply require prospects to register to be sent a replay of the webinar. However, with this approach, it can be difficult to segment warm and cold leads.

Warm leads will make time to attend your webinar regardless of the commitments they may have. Use tools such as Infusionsoft and Hubspot to segment the leads based on their actions regarding your webinar. After segmenting the leads, you can follow up on them with more relevant content and close them to become customers.

Limit Availability

Another way you can leverage your webinar content is to make it available only to members. If you have an existing membership community, offering webinar replays as part of the membership can be one of the unique value propositions you can use to get more leads. To access the videos prospects may have to pay for membership or register to access the video portal.

If you will be providing replay to members, make sure they are packed with useful information. Members would not appreciate if all your videos are usually sales pitches for product after product.

Use SlideShare

Leverage the slides of your webinar to generate more traffic to your website or offers. You can do this by creating presentations and posting them on SlideShare. This will bring more eyeballs to your brand without you having to give away the entire webinar content. Using SlideShare is a viable method of generating new leads and traffic to your website.

The key to successful content marketing on SlideShare is to ensure the presentation is valuable. Even though you aren’t giving out the whole webinar information, prospects should still find the presentation valuable.

Segment the Content

You can easily get content for your social media channels by segmenting the webinar information into slices that are ideal for posting on social networks. You can edit the webinar parts into 10 seconds to 3 minutes long videos that can be posted on YouTube or Facebook.

Segmenting the content and repurposing it for social media networks is a good way of keeping your audience engaged with your brand and reaching new prospects.

Transcribe for Distribution

Your content marketing mix should include white papers. However, the challenge with whitepapers is that creating them usually takes a lot of time. To make your work easier, get the webinar transcribed. From there, you can parse the transcription to make your whitepaper content.

Create Q&A Graphics

The Question and Answer segment of a webinar is also a great source of content ideas. For example, you can create simple and effective graphics based on the discussions held during the Q&A sessions. These graphics can be used as your blog post images or for social media posts. You can also distill a question asked during the webinar in a single sentence to be used on your social media networks.

Create Topics from Questions

From the questions asked during the webinar and the answers provided, you can create great article topics of blog posts. You can use the questions themselves as a basis for your new blog posts or formulate related content based on the questions. From there, you can use the content you provided in the webinar as a foundation for the blog post you will be writing. This will enable you to come up with solid posts within a short period and at minimum costs.

Podcasting

Finally, you can turn the webinar content to a podcast. Here, select specific topics that you covered and make them standalone podcasts. Also, choose segments where listeners will not need to see anything on their screens. A single webinar can be repurposed to three to five short podcasts.