If you know something about content curation, you likely wonder how it could possibly be useful for increasing site or blog traffic. How can the process of collecting, organizing, and displaying information on a specific subject become a tool for attracting more readers? There seems to be a disconnect. How can you increase traffic to your site or blog when you are gathering content from other online sources? You may even be pointing your readers to other sites.
There are many content curation tools and networks.
Frontpageit is one good example. If you examine the site, you will not see anything in it that claims that it can raise traffic to your site or blog. It does not claim to help you get visitors or customers to your site. Instead, it has a content-consumer-centric thrust. It is aimed at users of online content. It helps content consumers in dealing with the problem of information overload and finding quality and relevant online content.
How Content Curation Helps Boost Traffic
So how exactly will you increase online traffic through content curation? Basically, the idea is that you exploit the way content curation works. You will not be using content curation per se as the method of increasing traffic but you will be making use of the things that happen behind it. You will be sharing content that content networks love to reach more audiences. It’s about sharing quality content that will earn the favor of content curation networks or tools. Instead of competing with the volume of content published by others engaged in content marketing, you will focus on sharing and creating quality content that will be more effectively distributed or shared by content curators for you.
How to Create Content that Boosts Traffic
If you were lost in the quite lengthy introduction of this article, here’s the cue to what’s being referred to in the title. The following are the recommended ways to create content to boost your traffic by earning the favor of content curators. These strategies should enhance your marketing strategy and improve your content reputation to curators and your intended audience.
1. Diversifying Your Content
Articles and blogs are not the only type of content you can produce. To engage readers or viewers, consider creating other types of content. You can feature witty memes or photo parodies, infographics, presentations, SlideShares, white papers, podcasts, and videos. You can even combine them in a post.
2. Using Witty and Attention-Grabbing Headlines
Which of these two headlines is more likely to convince you to click?
“Butcher Now a Millionaire after Winning the Lottery”
“Know How an Anime Character Made This Butcher a Millionaire”
The answer is obvious. The more sensational titles attract the clicks. That’s why it’s important to write titles or headlines that entice potential readers. Without necessarily lying or overhyping things, be crafty and witty with your titles.
3. Engaging Audiences through Interactive Elements
To better engage audiences, it can be very helpful to use interactive elements such as surveys and polls, quizzes, interactive device size comparisons, photo quality comparisons like this one used by GSMArena, and other interactive elements that can be embedded into or incorporated within an article. You will be surprised by the way your readers respond to these elements of your content. Crops of GSMArena’s smartphone photo comparisons, in particular, are popularly used in forums or comments sections when smartphone owners of various brand phones engage in heated discussions over which smartphone produces the best photos.
4. Aggregating Content from Other Sources
You may not believe it, but there are benefits to helping your audience discover interesting and relevant articles from other sources. You can either summarize in one post the important and interesting content found in other blogs or sites or append them as links under your articles through services like Zemanta, which puts your content on other blogs in exchange of letting other blogs put their content on your blog or site.
5. Social Media 4-1-1 Sharing
Ever heard of the concept of social media 4-1-1 sharing? Under this concept, you will be more successful in your promotion or lead generation efforts if for every one self-serving piece of content you share or promote, you also share one piece of content that is related to your business, and four pieces of relevant content from other sources (influencers in particular). That means you will have to share five other pieces of content for every self-promoting piece of content you spread or share. In Twitter terms, for every tweet you post, you have to retweet one related tweet and share four tweets from other Twitter users. This is a formula or benchmark on how to not appear too selfish and pushy with your content marketing efforts.
6. Leveraging Your Use of Links
You may have noticed that today there is hardly a blog or online article that does not come with a link. Of course, there’s a reason for adding links to blogs or articles. These links add value to them. It’s important to remember, though, that you should make sure that the links you add point to active pages and are relevant. Also, when you link to other sites or pages, be sure to reach out to them. This is no cheap trick in trying to be noticed. It’s a good way to be acknowledged and to leverage your use of the link. Owners of the sites you link to will appreciate the gesture since they benefit from it. Don’t let that gesture be unnoticed.
7. Putting Your Content on Curation and Discovery Platforms
Lastly, you have to make use of content curation and discovery platforms like FrontPageit, Taboola and Outbrain. As long as your content is of great quality, you can expect FrontPageit to present it to its intended audience. Taboola and Outbrain, on the other hand can help put your quality content on major international websites.
You may notice that only recommendation #7 above appears to be directly linked to the title of this article. Make no mistake, though, as all of the aforementioned recommendations work hand in hand in making sure that the content you produce will help get more traffic in the context of content curation. Again, the basic idea is for you to create quality content worth sharing so you can gain the favor of content curators, human or automated, and have your content spread to more audiences.