If you own a small business you know that the amount of work that goes into this process is both rewarding and challenging. Once you have an online brand, you’re going to need help getting the word out to people all over the world. However, sometimes things don’t always go according to plan.
You’re barely getting any traffic. Your conversions from visitors are in the tank. You feel stuck. So, what happens next?
You dust yourself off and come up with a plan!
There are a variety of free online courses to help you brush up on your content marketing skills. When you consider the staggering number of courses on the internet, it’s difficult to figure out what course is right for you and your business.
We’ve compiled a list of some of the best free content marketing courses.
Google Digital Garage
The first free course you should consider is Google Digital Garage. This course is part of the “Grow with Google” platform.
Twenty-six courses are available for you to complete. There are topics available such as, “Your First Steps in Online Success,” “‘Getting Started with Content Marketing,” “Turn Data into insights.”
Google Digital Drive gives you the flexibility and freedom to take all of the courses at your own pace and in any order. You will be able to take the courses you want first, and leave the rest for a later time.
Once you complete all of the courses, you’ll receive a certificate of completion. You’ll be able to attach this certificate to your CV, which can help you show off your skills.
Hubspot Content Marketing
Hubspot is a famous software developer that helps customers improve their marketing and increase their sales. They also have a popular free course that over 100,000 marketers have used in the past.
The course has a total of 12 different lessons including, “Understanding Content Marketing,” “Planning a Long-Term Content Strategy,” and “Measuring and Analyzing Your Content.”
The course is designed to help people who are brand new to the content marketing world. But newbies and veterans can take advantage of this course, as it lists new information about updated marketing methods that could give an advantage to those who are working based on old experience.
Feel free to check out Hubspot Content Marketing for yourself!
Quick Sprout University
Another free marketing course you should consider comes from Quick Sprout University. They allow you to take their course without signing up for a mailing list or account, which is viewed as a huge benefit to some.
When you go to the lesson page, you’ll see a list of videos broken up into different categories. The classes cover everything from content marketing to social media management.
Under the content marketing tab, you’ll see a slew of videos broken down by difficulty. You can start with the beginner courses, then move on to intermediate, before finally wrapping up with their advances courses.
Coursera – The Strategy of Content Marketing
The Strategy of Content Marketing is a course developed by the University of California, but it’s available for anyone to take for free!
A key benefit of this program is that it detailed content marketing lessons that show entrepreneurs how to pull in and maintain customers with engaging content, boost visibility with social media, and increase conversions with compelling marketing that gets results.
At the end of the course, you’ll learn how to implement what you’ve learned in your business site with a hands-on tutorial. If you’re looking for a course with college flair, look no further!
Content Writing Certification – Udemy
This next top rated course has a big name teacher — Shani Raja. Raja used to work for the Wall Street Journal and since departing the publication, decided to teach a free content marketing class via Udemy.
His class has taught over 34,000 participants how to take their bland content marketing and spice it up. The main draw of the class is that it shows how to get better at marketing content by following the four levels of writing mastery.
What are these mysterious four levels? We won’t give out any secrets here, but you can always join Raja over at Udemy and find out!
Content Marketing and Certification – Emarketing Institute
Emarketing Institute developing an online course that allows anyone to take their course by simply signing up with an account.
You’ll receive full access to a 161-page ebook about marketing, the ability to take the content marketing course, and certification upon completion.
This class is designed for beginners, but it’s also beneficial to those who need a refresher course. Once you’ve finished the class, you can take a test and get a certificate that’ll look fantastic on your resume!
Multiple Courses – SkillShare
SkillShare is a website that features thousands of classes for people to take on a variety of topics. There are multiple featured classes from reputable content marketers and creators.
It’s possible to take multiple courses and combine what you’ve learned to build an expert market strategy. There are some classes that will give you specific details on marketing, such as how to write your content, or how to create your SEO keywords.
You can also take more general classes to get a good overview of content marketing. Once you complete the general courses, you’ll be able to go in and pick out the specific courses to help you fine tune your skills.
Get started on SkillShare today!
Because there are so many free content marketing courses online, it can be a challenge to pick through and find the ones worth your time.
These seven websites all have something to offer and can help you grow your business in new and exciting ways. You don’t need money to make the most of these programs, all you need is your time and dedication!