You’ve created a case study that brilliantly shows how your product or service helped solve a problem that your client was having. Instead of letting it sit on your website why not take that case study and repurpose it in to other content pieces. According to Demand Gen’s 2016 Content Preferences survey 73% of respondents said that case studies were the most valuable type of content that was viewed during their decision making process. So why not get more out of it?
Case studies are great for repurposing because the content comes directly from a satisfied customer. It shows how your product or service helped them solve a problem.
Here are 6 ways you can repurpose your case study to get the maximum benefit.
1. Write A Blog Post
Once you create a case study you should blog about it. Siobhan McGinty writes on Hubspot, “The trick is to write about the case study in a way that identifies with your audience’s needs. It’s important not to center the blog post around your company, product or service — instead the customer’s challenges and how they were overcome.” For example, if you’re an HR software firm, you could have a case study about how your software helped a client become more efficient. It could be titled: “How To Manage all of Your HR Tasks in One Solution [Case Study].” The blog post would then have a mix of tips, stats, and other examples from your case study. You should also have a call to action at the end of your post. The call-to action should provide a link to the case study so that your web visitors can read it.
2. Incorporate It in Your E-Newsletter
A great way to get more mileage out of your case studies is to put them in your e-newsletter. Just like your blog article, you can provide a mix of stats, tips, and examples from your case study. You should also provide a link to your case study so that your prospects can read it.
3. Pitch It For A Bylined Article To Be Used In A Trade Publication
Bylined articles are another great way to use case study materials. The media loves case studies because they make great stories, similar to an action movie. Case studies always describe a problem, the hero (Your company) solves the problem, and a there’s always a happy ending. Case studies can be published in industry or trade publications that accept articles from vendors. It’s a lot easier to get an article pitched and placed in a publication if you have one or two customer success stories you can talk about.
4. Distribute It In A Press Release
Case Studies are also great for PR purposes. You can send a press release detailing your case study across regional or national news wires to get in front of editors and bloggers for potential coverage
5. Use It As The Focus Of A Webinar
Webinars provide a great way to repurpose case studies. They are great for a lead generation campaign or to help further educate prospects that are already engaged with you. The webinar can be centered on one or more case studies or the case studies can be used to support the claims made in the webinar.
6. Create A Video Version
Case studies can also be repurposed for video. A video case study combines customer testimonials with more a more in-depth explanation of how your company’s products and services helped your customer be successful. These case studies usually incorporate two voices – a narrator and the voice of your customer. The video structure follows the same “Problem, Solution, Benefit” format found in a printed case study.
Promoting and repurposing case studies is definitely a win-win situation for you and your client. Your client will get some recognition, which could lead to more business for them. As for you, it could establish you as a thought leader and problem solver in your industry. What more could you ask for?