Content marketing was ostensibly born alongside mainstream Internet-usage, which boomed into popularity in the late nineties. The term is reported to have first appeared in Jeff Canon’s 1999 book, “Make Your Website Work for You: How to Convert Online Content Into Profits.”

Almost two decades later, companies offering content marketing services have built an industry boasting an expected $313 billion in global revenue in 2019.

With a compound annual growth rate (CAGR) of 12.4%, the content industry is one of the fastest-growing areas in tech. The secret of this burgeoning growth lies in constant evolution, as those in the business adapt to new digital technologies.

This last year, a variety of different prominent new media technologies have emerged and started pushing into consumer markets. Ericsson deemed virtual reality (VR), artificial intelligence (AI), and Internet of Things (IoT) the top consumer trends of 2017. Marketers will soon have an entirely new toolkit at their disposal. These seven tools promise to revolutionize content by embracing emerging technologies:

1. IoT — Particle IFTTT

IoT products present the unique challenge of how to deliver relevant content to users through native platforms and apps. Particle made headlines this year with a $10.4 million funding round to launch and build its enterprise platform, Particle Cloud.

Tucked in the announcement lay a big step forward for how IoT consumers interface with their devices: a partnership between Particle and IFTTT. Thanks to IFTTT (and similar services), new physical products can even better collaborate with existing digital experiences, reducing fragmentation within the market.

2. Streaming — Paladin Innovators

Live streaming has long existed in the form of television and radio broadcasts, but the functionality has now made its way into the livestream of mobile social media. Apps like Meerkat, Periscope and Google and Facebook’s streaming tools, enable every day users to interact and create their own live streams.

Paladin Innovators latest product, the Paladin, focuses on the hardware side of streaming. The Paladin is an all-in-one streaming studio that fits in a backpack, connecting with up to four HD video signals. In the age of user-generated content (UGC), Paladin is incredibly clairvoyant.

3. Interactives, AI — Explica

In the 20+ years since the dawn of the Internet, little has changed in media: we’re still watching videos & reading blocks of text. The team at Explica sets out to change that by creating a visual, interactive, and concise medium for news.

The company followed up to launch Explica Labs, a content marketing branch focused on replicating Explica’s unique formula for attracting millennials with visual content. Explica Labs works with a variety clients and partners, including Cellucor & American Scientist, to produce rich media that would engage younger audiences.

4. VR / 360 video — Pixvana

While most media coverage of VR focuses on hardware, the biggest hurdle is creating the software that makes VR content efficiently and easily. Pixvana’s suite of tools includes Spin Publisher and Spin Player, which soft-launched in September 2016, as well as the new Spin Stitch, Spin Story and Spin Finish, which will go into beta in Q1 of 2017.

Spin Studio is the first platform to provide all the tools from start to finish: from importing VR camera clips to Spin Stich to distributing the final product to any major VR headset, via Spin Player.

5. Artificial intelligence meets content — Automated Insights

Famed for their work with Associated Press (AP) and other prominent publishers, Automated Insights practically owns the automated content generation space. Automated Insights’ foremost product, Wordsmith, is a platform for natural language generation: taking in (often structured data), and spitting out human-friendly language.

In 2013 alone, the company put out 300 million stories, more than the combined output of all major media companies. As the field of natural language processing grows and improves, the capacity for such technology will only grow.

6. User generated content — Chute

Using a combination of image analysis and natural language processing technology, Chute detects untracked mentions among the millions of posts, images and videos on social media. The B2B service fosters better interactions between companies and their users by harnessing the power of big social data.

Chute further expanded its lead in user generated content (UGC) marketing with the November 2016 launch of Chute Stories. The new app, built into the already existing platform, allows marketers to add user-generated photos and videos into text-based posts like articles or blogs.