Starting a new website is a great way to raise awareness of your business and attract new customers. Unlike days of long ago, people are more likely to turn to the internet to research a product or service. For this reason, it’s important that every new business establishes a web presence for its potential customers. However, creating a website is only the first hurdle. The next is finding content to stock your site. Unfortunately, starting and running a business is no walk in the park. More than likely you won’t have time to write the articles, press releases and industry news that will attract potential clients. This is why finding the right content writer is an absolute necessity. That being said, where in the world can you find a content writer who will write the articles that you need? This is the quandary faced by business owners when creating their own websites. How do you keep your websites stocked with fresh content while hiring talented individuals, running to meetings and making major decisions? Understandably, finding good content writers is the first step towards maintaining a quality website. Here are 5 ways you can do this.

Find the Writer in Your Ranks – While it makes sense to go out and get yourself a writer, the truth is that you may have already hired a writer unknowingly. Finding a capable writer who can create evergreen content, therefore, may be as easy as asking among your employees. Chances are that a current employee loves to write, is good at it and is up for a new challenge. One of the plusses of assigning writing duties to a current employee is that he or she is already familiar with the ins and outs of your business. Familiarity with your wants and needs helps to eliminate the learning curve that comes with hiring a new employee. For this reason, it’s a good idea to promote from within. Keep in mind however, that unless you are completely changing the portfolio of this employee, their schedule should be able to accommodate the additional duties assigned to them. Needless to say, an increase in workload may also require an increase in salary and/or benefits.

Hire a Freelancer – Of course one of the easiest ways to get a content writer is to hire a freelancer. A freelancer is not a full-time employee and you only pay him or her for writing tasks completed. You do not pay a salary or award benefits. There are a vast number of freelancers able to write on any topic under the sun. Finding a freelance writer may seem like a difficult and/or time-consuming task. Yet, nothing could be further from the truth since there are a number of sites devoted to exactly this type of task. Whether it’s Writers Per Hour, Upwork or Freelancer you have your pick of thousands of freelance writers to choose from. There is a good chance you will be able to find a candidate with the know-how and experience to fill whatever need that exists.

5 Ways to Unearth the Content Writer of Your Dreams

Advertise for a Writer – If you would instead prefer to have a fulltime writer, advertising for one can be the way to go. A call for writers should provide you with a sizeable enough pool of candidates from which to choose. If you choose your advertising platforms wisely, your ad will be seen by people who frequent industry forums and are familiar with your business niche. Your ad could receive numerous applications. Therefore, you must take the time to go through them, evaluating experience and qualifications. You can also request resumes and recent writing samples from prospective candidates to see if their work matches up with your expectations. After you have narrowed the search down to those candidates with quality work and experience, you can begin the interview process.

Search LinkedIn – LinkedIn is a great place to find potential employees of all skill sets, including writers. There are tones of good writers on LinkedIn who are more than able to perform your tasks. In fact, chances are that they are your friends, acquaintances and former co-workers. However, rather than casting a wide net and risking unsuitable responses, ask those closest to you about their availability and willingness to take on extra writing jobs. Your friends and acquaintances are more likely to deliver quality work based on your association with them and less likely to deliver dull, shoddy work stuffed with unwanted links. Suitable candidates will very likely advertise themselves as writers, copywriters or content marketers. If necessary, you may also think about joining writer groups on LinkedIn. However, before settling on any candidate, be sure to seek advice from those who have crossed the same hurdle.

Test Respondents – After you have shortlisted a few candidates, test them by requesting a paid sample. Resumes and samples are helpful, but having them fulfill a paid request may be more revealing. Be sure to pay attention to how well your candidates listen to your requests and obeyed your orders. In addition to this, pay attention to the strengths and weaknesses of your respondents. When making your assessment, decide which strengths appeal to you and which weaknesses you can live with. Make sure that the writer you select has a unique voice and writes with a fresh perspective. Lastly, select a writer that comes across as honest and one whose writing is relatable. It helps to keep in mind that your brand is just one of many vying for the public’s attention and support. A well-chosen writer will lift your brand above the fray.

While finding the best writer for your business may require a little of your time and attention, doing so will greatly improve your company’s prospects and your own peace of mind. There is no question that every business needs a website with fresh and evergreen content, however, you need not exasperate yourself with the search. With so many avenues to explore, finding an adequate writer could be much easier than you think.