Let’s say users landed on your website from the search engines and found the answers to their questions.

Then what?

Back to the pavilion.

You know, the time between when users come to your website and ready to leave is the opportunity for your website to make further interaction with the users.

But how would you convince users to explore more?

The obvious answer is content.

But not just any content can spread that magic.

Different users are fond of different types of content. One wants to read in-depth articles while the other craves videos to consume content quickly. Some users want data to satisfy their logical brain while others are just looking around-the-world content to know the updates.

Your content decides how much time users spend on the website.

Today, we are going to talk about the 5 types of content that you must offer through your website to make users explore more, get the insights of your business, and as a result, take action like subscribe to a newsletter or make a purchase.

5 Types of Content to Make Users Explore More on Your Website

Content determines the success of your website. Ultimately, it wins the wallets of customers in the long run. Everything else like design, graphics, etc., plays a secondary role.

Here are 5 types of content that set your website apart from the crowd and deliver the brand message right into the heart of customers.

1. Evergreen Blogs

Evergreen blogs are the blogs that stay fresh forever for readers. They are the contents that continue to charm readers and remain relevant long past its publication date. It keeps growing traffic over time.

For example, a blog titled “How to stay focused” remains timeless.

Users are always in quest for such content regardless of time and age. Consciously or subconsciously, they keep looking for evergreen content to feed their knowledge. Or get the answers to their common queries. Putting such type of content on website pages make users click and know more about what you have to say.

“Evergreen and constantly-maintained pieces act as central nodes on your site that help establish and grow your authority on a certain subject.” words from Neil Patel, founder of Crazy Egg.

Evergreen blogs act as a bribe for users to click more and stay longer. They are powerful enough to generate leads.

If you have a list of evergreen blogs, it’s time to put them on display. Like at the sidebars of your website where users’ eyes travel automatically if they are interested.

2. Latest Relevant News

Reading online news is one of the biggest American past time. Research reveals that online news readers are on a high rise, with 75% of Americans looking for news on the web. Other figures suggest that 21% of social users are news junkies.

News is the home of ongoing stories. Those who are interested in the latest developments and establishments are more attracted to news than articles.

“Consumers rate in-depth reporting and expert sources more highly. In others, ease of use is of higher value. For still others, being entertained is more important.” from American Press Institute.

If you want to impress news junkies, you have to dedicate a small part of your website to the news column. It will keep users glued to your website or maybe lead them to newsletter subscription.

3. Highly Shared Visuals

Word-based content is a crucial part of marketing, but visual content must be a part of your website if you want your website to stand out from the crowd in this digital era.

Image Source: Neil Patel

It makes sense though.

Visual content doesn’t require much effort to understand what you have to say and people can resonate well.

Tip for you to follow is, apart from taking care of design and graphics, put visual content, wrapped in useful information to catch the instant attention of users.

4. Surveys & Statistics

After news come surveys and statistics that are no less than an addiction if used in the right proportion with other content. They put a stop on guessing and confirm the decisions. If users are fidgeting with some matters on hand and if that matter is relevant to your business, you can eliminate their doubts with the help of surveys and statistics followed by proofs. In return, you win their trust.

For example, a weight loss product company can survey the health conditions of people who follow diet and who don’t. And can display the results of a survey on the website to help guide users for their diet programs.

If you have conducted a survey or have collected a list of statistics, put them on a website to influence users for taking decisions in final purchases from your business.

5. Case Studies

Case studies have become a marketing staple. Many businesses use case studies to show the effectiveness of their product or services implemented successfully by the customers.

Case studies bring your business to life. They are another form of storytelling, creating a real connection between your website and users. Science has proved that stories activate people’s brains and make them remember whatever you say.

If you want to stick users to the website, tell them a story via a case study. Put your most popular case study with the end result.

Maintaining Content Balance in Website

Now that you know which types of content turn your site into a never-ending journey for users, it’s important to maintain the balance in content. Balance is the perfect distribution of various elements like text, visuals, objects, etc. You can’t go on board and dump everything anywhere on the website. There should be a clear direction of where to put which content. For example, a general web page must have one column on the article, another one on video, and one for news with enough space to digest the content. Keep it simple and easily understandable.

All the best.