Are you looking to be more consistent with your blogging and Facebook updates? To ensure that your content marketing strategy encompasses a wide, balanced field of topics that relate to your business? To coordinate social media promotions or giveaways? Simply to hold yourself accountable to your own content marketing goals?

The solution for any and all of the above is to implement an editorial calendar.

An editorial calendar is exactly what the name suggests. It’s a schedule on which you map out what your upcoming blog topics will be; when they’ll be posted; when you’ll promote them on each of your social networks. You can also use the editorial calendar to plot the topics you’ll address in upcoming Facebook posts and tweets.

In terms of organizing and focusing your content marketing endeavors, there is really no better or more useful tool—but how can you launch an effective editorial calendar?

Choose the Right Format

Start by considering the format of your editorial calendar? Will you keep an Excel spreadsheet? Use a specialized WordPress plugin? Write it all out on a yellow legal pad? There is really no right or wrong answer here; the best advice we can give is to pick the method you’re most comfortable with.

With that said, we will make a plug for Google Calendar. Google Calendar will let you map out your content months in advance, using different colors to denote different social platforms. You can set up automated reminders for yourself, and, if you’re coordinating with someone else on your content creation, you can share and collaborate on the same editorial calendar. The usefulness of Google Calendar cannot be overstated.

Schedule in Advance

Once you’ve got your system in place, start scheduling some evergreen content well in advance. When we say evergreen, what we mean is content that is not time-sensitive—general topics that relate to your industry and that will never lose their relevance. Schedule when you’re going to write them and when you’re going to post them, and try to plan at least three months in advance.

Remain Flexible

The flipside of the coin is that you need to remain flexible. There may be a big happening or major news headline in your industry that you’ll want to address in a timely manner. Leave yourself some wiggle room on your editorial calendar to do the occasional post “on the fly.”

Plot Your Posts

In addition to just noting the topic or title of future posts, give yourself some indication of how you think the posts should be structured—if only so that you’ll remember your initial idea when it comes time to do the writing, weeks or months later. Use the editorial calendar to make note of keywords, topics, or hashtags you wish to implement.

Leave Time

Finally, make sure you’re leaving yourself plenty of time between the writing date and the posting date—time to review, revise, and polish every post until it’s perfect.

Ready to learn more about using an editorial calendar? It’s time to call in the professionals at Grammar Chic, Inc. Visit or call 803-831-7444 to learn more!