Creating powerful, rocking web copy is a need for every brand and business, but particularly SaaS companies. These organizations need to produce copy that allows them to immediately captivate their audience. They must publish compelling web copy to persuade, motivate, and encourage their audience to use their software. However, it isn’t just about generating sales either, they must produce educational, descriptive, and engaging content to help all their users and provide incredible customer service.

While there are many things that SaaS companies are doing to stand above the competition, here are five examples of companies that have figured it out and what they’ve done to stand above their competitors.

1. Co-Create Content with Various Partners

No matter your industry or topic, there are a plethora of resources to help you generate user-friendly and valuable content. One simple way to enhance your web copy is to work with influencers and partners to develop various content such as white papers and webinars. Queue-It is one company that has had much success working with various partners. Christian Schoning, a marketing communications specialist from the company said that by co-creating content with various partners it has led to lead generation, increased their audience through their partner’s channel distribution, improved their SEO, and enriched their brand reputation.

2. Focus on Smaller Markets

SEO is critical to the success of any SaaS company. But, as you develop your SEO strategy, don’t just think about big markets, but prioritize new markets outside of those larger markets as well. Gene Caballero, co-founder of GreenPal said by ramping up their organic SEO on landing pages that were targeted to different markets, they generated numerous new leads.

“In addition to creating landing pages for large metros like Atlanta Ga, we also create them for Marietta, Alpharetta, Decatur, etc.,” he said. “This will ensure that Google’s algorithm can detect the keywords and our business in that specific location.”

Caballero explains that within those new landing pages, they write more than 2,000 words of unique content pertaining to that sub-market — things to see, claims to fame, attractions, restaurants, etc. This helps to expand their business to a new city and it has improved their business by 10%.

3. Post Diverse, Consistent Content

Written content isn’t the only thing that will bring your company success. You want to branch out and use a variety of content such as infographics, e-books, online calculators, and quizzes. But, what you post isn’t the only thing that will make a difference for your web copy. How often you publish will as well. One company that has seen much success in posting consistently and focusing on diverse content is Sellozo. Jessica McCune, marketing specialist of the company said these two things have helped them achieve many goals.

McCune said the company started their blog in March of 2018 and in one quarter, they saw a web traffic increase of around 54%, with almost half of that traffic accounting for people visiting the site for the first time. She said that their bounce rates also dropped by almost 40% and the average session duration increased by almost 115%. Visitors went from spending around 2 1/2 minutes on the website to spending over 5 minutes.

4. Utilize Data to Create Educational Copy

One of the objectives of your website’s copy is to motivate individuals to use your software. You must prove to them why you are the best and how your services are going to help them. One way to do this is to gather valuable data such as user-related and industry-related statistics to help generate useful and informative content. Ben Roberts from Talkative said by creating a blend of real-world conversation and data-driven insights, their company was able to solve issues for their customers.

“We blend industry data, our internal data, and information from SEO tools like Moz and Ahrefs to help us maximize the reach, searchability, and accuracy of our content,” he said. “We have found this method … allowed us to create highly valuable and enriching content for both our potential and current customers.”

5. Become the Experts

The content on your website needs to provide some value to your readers. For it be educational and inform your audience, encourage the experts to write the content. They are the individuals who have the first-hand experience and who can provide the most useful and beneficial advice to your market — which is what your readers are looking for. Plus, this type of copy can greatly improve your credibility and your brand awareness, helping your company lead the pack.

Nevercode is a company that has utilized the experts and seen the benefits of publishing this type of content. Bojana Ilic from Nevercode said that not only does publishing content written by an expert improve your brand’s credibility, but it increases the chance that tech blogs and other publications will pick up and publish your work, helping further your exposure even more.

“Make sure you contact every author you have mentioned,” she said. “Chances are they will be happy to share the piece with their audience.”

Publishing boring, bland content is not going to provide results. By focusing on the above tips, you will create rocking web copy and see incredible results.