The success of your content marketing owes a lot to the quality of the content you produce. But quality content alone won’t make the cut. No matter how good your content is, it won’t help you achieve your content marketing goals unless it reaches a large audience in your niche.
How can you ensure that your content reaches a large audience?
The only way is aggressive content promotion. And if you don’t know how to promote your content, the help is here.
In today’s post, I will discuss five advanced methods to promote your content and generate leads.
Popular Q&A platform, Quora, has around 200 million active monthly users. You can use this platform to promote your content. How?
I’ll explain the process step-by-step:
- Make a search on Quora for important keywords
- Find the most popular question that has the most answers
- Post the summary of your content as the answer to this question and provide the link to original content
To encourage more users to click the link to the original post, you should write an interesting summary of your content that you are going to post as an answer on Quora.
2- Content Sharing Communities
Your website is not only a place to publish your content and attract readers. You can boost the reach of your content by publishing it on different content sharing communities.
Some popular communities to share your content are:
- Growth Hackers
- Blog Engage
- LinkedIn Articles
You should always share useful content on these communities. Content that doesn’t offer any value will not attract any engagement.
Also, you should not forget to add the URL where the content first published at the end of the syndicated content.
Content syndication, if done strategically, can help you reach a large audience in less efforts.
3- Multiple Social Media Sharing
Do you know that half-life of your tweets is just 18 minutes? This means you just have 18 minutes fame on Twitter. It is a medium that changes fast. And it takes only 1 hour and 50 minutes for your post to achieve 75% of its potential on Facebook.
The point here is the lifespan of your social media posts is short. If you want to leverage the full power of social media, you can’t afford to post content once daily. Rather, you should share the same content multiple times on social media to reach more people.
However, it doesn’t mean your audience should see the same content again and again throughout the day. What is the solution?
Create at least 25-30 short, engaging snippets of your content with varied lengths. Now share your content using a URL shortener.
4- Influencer Outreach
Doing influencer outreach before creating content is a good strategy to rope in influencers to promote your content and boost reach.
If you think influencer outreach is a complex process, you are wrong.
Let me explain how it works in simple steps:
- Find influencers in your niche using tools like Ninja Outreach, BuzzStream, or Upfluence
- Reach out to influencers to ask for any quote/insight that can be relevant to the content you’re going to write
- Include the quote/insight in your content
- Let influencers know that you have published content by tagging on social media or sending them emails
The success of influencer outreach depends on how well you figure out mutually beneficial opportunities. Also, you should try to reach out to more than one influencers to increase the probability of success.
5- Repurposing Content
Repurposing content is a great way to reach new audience and generate leads.
When you repurpose your content, you not only dust off forgotten tales but also reach a new set of audience.
Following are some creative ways to repurpose your content:
- Convert testimonials and internal data into case studies
- Combined best articles into a roundup post
- Convert old, long posts into guides
- Share powerpoint on SlideShare
- Convert data-rich posts into infographics
- Post your visual content on Pinterest
- Turn your Quora answers into blog posts
You must know that not all types of content are good for repurposing.
Ideally, you should repurpose your evergreen, popular content. Also, choosing content that needs to be updated is a good strategy to give your old content a new lease on life.
Content promotion is an important part of content marketing. Without your content reaching a large audience, you cannot achieve your content marketing goals.
Quora, multiple social media sharing, influencer outreach, repurposing content, and content sharing communities are some good ways to promote your content and reach more people to generate leads. And the best part is you don’t have to shell out a huge amount of money to implement these methods of content promotion.
What about you? Do you want to share any other content promotion method to get a word out for content? Please share it in the comment section. I’d love to know about it.