When it comes to creating your social media content strategy, it’s good to have a strong understanding of what you want to achieve before you dive in. That’s why we’ve curated our top four questions to ask yourself before creating your social media content strategy. By considering these four questions, you’ll find creating your monthly content will be much easier than you thought! Let’s get started.
1) Do I understand my audience, and do I know where they “hang out” online?
This is the first question you should be asking yourself when it comes to creating your social media content strategy. Knowing who your audience is, and where you can find them online is a crucial aspect in creating meaningful, engaging, and worthwhile content. Here at Curve, we suggest that each of our prospective clients conduct a “discovery,” which is a deep dive into their company, their current marketing initiatives, and how they can better reach their target audience through our customer persona exercise.
Whether you’re a small local business or a large corporation, conducting a discovery analysis should be your first step. Understanding your brand as a whole will help you better understand what you want to work on, and how you should prioritize your time. The end result of a discovery not only answers the above question, but it gives you a crystal-clear roadmap of your marketing steps and who your target audience is.
2) Do I have a concrete plan for execution?
It’s great to have a better understanding of who you’re marketing to and how to execute your marketing, but without a concrete plan, what’s the point? We suggest assessing your current social media content strategy in what we call a social media audit and setting specific, measurable, achievable, relevant and time-based (S.M.A.R.T.) goals that you can achieve on a weekly, monthly, and quarterly basis. In doing so, you’ll find it easier to gauge your strategy’s success. And when it comes to creating your monthly content calendar, you’ll be able to execute with ease!
3) Do I have access to a social media scheduler that will work for me?
Scheduling your social media content across all platforms is one of the best things you can do. It saves time, allows you to create a month’s worth of content at once, and gives you peace of mind when you’re busy with other tasks.
Here at Curve, we’ve worked with a variety of social media scheduling software including Hootsuite, Planable, and Facebook’s Publishing Tools, all of which cater to the different needs of our clients. There are so many scheduling platforms out there at different price ranges, you’ll be able to find one that fits your needs and your budget accordingly.
4) Do I have the right content creation tools?
When it comes to creating content, it doesn’t have to be groundbreaking, but it does need to get your point across to your audience. If you’re just starting out with content creation, you’ll need access to the right tools to get the job done. Whether you’re looking for user-friendly graphic design platforms, digital writing assistance tools, or the best free stock images online, there are hundreds of places to find them. We’ve made it easy and rounded up our top three online tools here:
Canva is an online graphic design platform with thousands of templates, a great selection of fonts, and other graphic design elements that will come in handy. Canva offers a free version that includes access to a majority of their features, and the upgraded Canva Pro version costs you less than $20 a month. It’s a great investment that our team uses on a daily basis for organic social posts, Facebook and Instagram ads, branded presentations, and monthly reports.
Unsplash is an online library of more than two million FREE stock images. We use Unsplash on a daily basis for almost all of our clients. Unlike the traditional stock image websites like iStock and Adobe Stock, Unsplash allows the use of images for commercial purposes without needing to credit the artist or pay per image.
Grammarly is an online writing assistance tool that can be used virtually everywhere! We love Grammarly because it offers both free and paid versions, so you can choose a plan that best suits your work style. It’s an awesome tool to use if you spend a lot of time writing, even if it’s not directly for social content. Grammarly is great at catching the little things that we often look past, especially after a couple of rounds of editing!
Once you’ve answered all four questions, you’ll be off to the races! We’re sure you’ll have more than four questions when it comes to starting your content strategy, especially if you’re starting from scratch, and that’s totally okay! If anything, these questions will act as a basis for you to build from.