Many professionals have greatly underestimated the value of content in their marketing campaigns. Some say content is outdated, and no longer a useful resource. Others say they never say the importance of using content to market their company in the first place. People with this kind of thinking, however, are really missing out. Content is, indeed, a viable form of marketing in the modern world, and here are four good reasons why.
1. It Captures People’s Attention
Content captures people’s attention, plain and simple. It gives them some form of entertainment from between two and ten minutes. If they like what they read, they’ll undoubtedly want to connect with you so they can read more. Plus, people are more likely to remember you if you can capture their attention for more than the thirty seconds an advertisement might. When you write truly good content, you have the ability to capture someone’s attention for an even longer span of time – perhaps even years.
2. It Helps You Rank High In The Search Engines
While search engine optimization (SEO) isn’t what it once was, it’s still totally relevant. When someone goes onto one of the major search engines and types in a relevant keyword, your website will show up. How high you rank depends on use of keywords, visitors, website quality, and more, but content still plays a big part in it. Let’s say, for example, that your company sells landscaping and farming equipment. By utilizing certain keywords (such as ‘tractors,’ ‘landscaping equipment,’ ‘mowers,’ etc.) and still maintaining a high level of readability in your pieces, you can increase your rank in the search engines.
3. It Gets Shared
If you want visibility, write content. Content gets shared over multiple networks. Perhaps someone decides to re-blog it, or share it on any of numerous social media networks. Either way, it gets out there. The more it gets out there, the greater the number of people seeing it becomes. The majority of people seeing your content through shares are new impressions. At least some of those impressions may be turned into leads. Let’s say, for example, that five people initially share your content on their social media accounts. Each of those five people have one hundred followers, and five of their followers share your content to their one hundred followers. In a very short period of time, your content has just received around a thousand impressions – and all you had to do was write it. It’s that simple.
4. It Sets You Apart
Setting yourself apart from the competition is what marketing is all about, and content helps you do just that. If you can steadily offer a high quality of content that your target audience is actually interested in, you’ll be remembered. You’ll be set apart from your competition simply because your audience wants to hear what you have to say. The key is to ensure you aren’t just throwing something together and putting it on the internet. Put thought and skill into everything you craft, and always double check for typos or grammatical errors.
As you can now see, content marketing is not old or outdated. It still serves plenty of purposes, and can help you to succeed in all your marketing efforts. Content can help you capture people’s attention, get ranked higher in the search engines, gain more visibility, and set yourself apart from the competition. If you haven’t already been utilizing content marketing, now is the time to do it.