One of the key activities of any content marketing strategy is to create content. You need to produce fresh and relevant posts, articles, videos, and more on a regular basis.

It’s important to do so to bring more traffic to your site, to get more subscribers, and to win customers.

Creating a large amount of good quality content can be very challenging. You have to stay on top of the latest trends and carry out substantial research. You also have to structure your content well and leverage it to support SEO.

Creating content is not easy; you can run out of ideas or just get burnt out.

Not to worry, there’s a simple way to solve your content creation woes, and that is to repurpose content.

Repurposing content is where you reuse content that already exists on your site or on other platforms. You can opt to repost content that you published on one platform to another. For example, if you created a video for your social media, you can add it as a post on your blog. You can also convert one content format into another. We’ll go into further detail on ways you can do this.

It’s important to start planning to repurpose content. Doing so will enable you to take a few pieces of content that you can use several times over. Let’s look at some ideas on how you can repurpose content that will help you get customers.

Leverage User-Generated Content

User-generated content consists of anything your audience posts about your brand online. This includes:

  • Product reviews
  • Customer questions and answers
  • Forum discussions
  • Reviews on business listings
  • Blog posts reviewing your brand or product

There are many more examples of user-generated content. They are available for your business to use and you can leverage them in different ways.

Create ads with users’ reviews and ratings. Feature customer stories in email marketing content and on your website. You can also share social media posts of customers using your product.

Using user-generated content in this way creates social proof. It can influence visitors to your site to trust your business and buy your products.

Create and Use Webinars

Creating a webinar is a powerful way to engage with people and to create conversions during the webinar where you can offer a one-time discount.

When you hold a webinar, record it and transcribe it for future use. You can then create white papers, articles, and posts for later. Add an optin form that gives people access to this content. You’ll get leads and you can launch email campaigns to convert your leads into customers.

Webinars can also be a great source for quotes. Small quotes and insightful statements are great for Twitter, where they can get shared. You can also use such quotes on other social media platforms.

Webinars are a useful way to find out what your users’ questions and concerns are. You can address their problems and create a blog that answers their questions. You’ll boost traffic, get engagement, and increase conversions.

Start a Membership Site

Leveraging user-generated content is about using content that’s available without playing a role in its creation.

However, you can be more active and create a membership site that fosters discussions. A membership site will allow your audience to ask questions and give answers.

It’s a way to get ideas and understand what your audience is saying. Use a plugin to build a forum or membership platform on WordPress. You’ll have a constant source of content that you can repurpose for your site.

Your site members will also feel more connected to your brand through their interactions with you. Creating a membership site can help you retain customers who purchase more frequently.

Your website may have certain articles that are evergreen, providing information that’s relevant for a long time. You may also have certain posts that are popular and get many shares.

It’s a great idea to create videos that are inspired by such content. A significant number of people prefer to watch videos over reading blog posts. You can reach a broader audience by creating videos from your best-written content. It can also work the other way around by creating posts from your videos. This will serve people who prefer to take their time and read about a topic.

Reaching out to a broader audience gives you more opportunities to win customers. Leverage multiple formats for the best impact.

Repurpose Content to Win More Customers

It’s normal to feel like you’ve run out of ideas to create good content that gets more customers. You can save time and create varied content by repurposing existing material.

You can reshare your previously published content on social media. In this way, you’re able to reach people who missed your content before. Another idea is to change the format of your published material. For example, turning a data-filled post into an infographic.

It’s helpful to encourage your audience to create content as well. Add a form for users to upload blog posts to your site, to enable them to share their ideas.

Repurpose content to provide your audience with posts, videos, and more. You’ll save time and effort, and win over customers with helpful content.