Is content marketing part of your overall personal branding strategy?
If no, you are missing out on a huge opportunity to grow your personal brand. Content marketing is a type of marketing whereby you create helpful, original content for your audience without selling them. Content marketing includes blog posts, videos, infographics, PowerPoint presentations and more. When you produce original content, you are sharing your expertise and helping to answer people’s questions.
If you’re still not convinced, check out these four data-driven reasons why content marketing should be part of your overall personal branding strategy:
#1: 50% of buying decisions are made online through content marketing
Simply put, if you’re not using content marketing, you are missing out on half of the opportunities to affect consumer buying decisions. Most consumers rely on the information provided in content marketing to help them make decisions about what to buy. If you’re the one providing this information, they’ll see you a trusted expert. And, when it’s time to buy, they’ll want to buy from you.
#2: Blogging gives websites 435% more indexed pages and 97% more indexed links
When you choose blogging as a form of content marketing, not only are you sharing your expertise, you are doing great things for your website. Every time you add a new blog post, you are telling the search engines that you just added new content, resulting in search engines crawling your site again. Additionally, your website will have more indexed links, which also helps with search engine optimization (SEO).
If you consider that most people “google” information, appearing higher on search engine result pages is a great plus for your personal brand.
#3: 70% of consumers prefer to get acquainted to brands through content (not ads)
While this statistic refers to business branding, it is relevant for personal branding too. Content marketing allows for more authentic connections. People enjoy brand storytelling, customer testimonials and content that shows the human side of a brand. You can do this through personal branding as well. And if customers prefer this method, it’s a slam dunk for your personal branding strategy too.
#4: 61% of consumers say they feel better about a company that produces original content and are more likely to buy from them
Content marketing builds trust, and that’s evident from this statistic. When you create content that helps people understand more about your industry, you become a trusted resource. People buy from those they trust, and when you pursue content marketing, you are positioning yourself as a person who others want to buy from.
Content marketing is an essential part of your personal branding strategy because it helps you build trust with potential clients or employers. If you don’t use content marketing, you are missing out on tremendous opportunities to make authentic connections with your audience, which could lead to missed sales or job offers. While content marketing can be time-consuming, it is well worth your time investment, as the data in this article shows. Offer help, be a resource and share your knowledge – and your personal brand will reap the rewards of your hard work.
Data collected from:
- Content Marketing infographic by Net Monks (https://plus.google.com/+NetmonksIn/)
- The Inbound Marketing Blog (http://www.inboundwriter.com/content-marketing/25-content-marketing-statistics-that-will-blow-your-mind/)
Stuck on what type of original content to produce? Be sure to get my free report, 76 Types of Original Content That Will Skyrocket Your Brand. You’ll never be short on content marketing ideas again!
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