Whether you’re on your first cup of coffee for the morning or pushing through the last half hour of the day, there’s nothing quite like an inspirational quote or two to get your motivational juices flowing. Here are 35 different quotes from content marketing experts to get you through your next project, regardless of what that may be.

1. “Actually talk to your customers. Use the language that they use. Talk about the things they talk about. Never feed salad to a lion.” – Jay Acunzo

2. “Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date.” – David Beebe

3. “Content marketing is a commitment, not a campaign.” – Jon Buscall

4. “To stand out from the swell, we must quietly say only what is important. Briefly and with care.” – Brian Solis

5. “The world has changed. Most content stinks. Attract people through stories they love.” – Michael Brenner

6. “Maybe stories are just data with a soul.” – Brené Brown

7. “Technology may change the way we communicate, but the relationship building truths will always stay the same. Stay true to them, in life and in marketing.” – Ekaterina Walter

8. “Behind every tweet, share, and purchase, there is a person. Care more about the person and less about the share.” – Shafqat Islam

9. “Either write something worth reading or do something worth writing about.” – Benjamin Franklin
(Author’s note: Okay, so “Content Marketing Expert” may be a stretch here – but it was too relevant to pass up!)

10. “Content should ask people to do something and reward them for it.” – Lee Odden

11. “Adapt to your customer’s needs. They expect it.” – Scott Abel

12. “Be specific enough to be believable and universal enough to be relevant.” – Ann Handley

13. “Stop Writing about everything. So many brands create content and try to cover everything, instead of focusing on the core niche that they can position themselves as an expert around. No one cares about your special recipe… Find your niche, and then go even more niche.” – Joe Pulizzi

14. “I realized the importance of having a story today is what really separates companies. People don’t just wear our shoes, they tell our story.” – Blake Mycoskie

15. “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time. Worry less about sounding professional and worry more about creating remarkable content that other humans can relate to.” – Ann Handley

16. “Why waste a sentence saying nothing?” – Seth Godin

17. “Make the customer the hero of your story.” – Ann Handley

18. “Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.” – David Ogilvy

19. “Context should be driving all your content.” – Steve Haase

20. “Without strategy, content is just stuff, and the world has enough stuff.” – Arjun Basu

21. “My theory is that in the age of the internet, it’s what you write, not where you write it, that matters.” – Dan Lyons

22. “Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs

23. “The consumer is not a moron; she is your wife.” – David Ogilvy

24. “People don’t buy what you do, they buy why you do it.” – Simon Sinek

25. “Content is anything that adds value to the reader’s life.” – Avinash Kaushik

26. “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook

27. “Simplicity is the keynote of all true elegance. ― Coco Chanel

28. “If you’re not failing now and again, it’s a sign you’re not doing anything innovative.” – Woody Allen

29. “Inspiration doesn’t respond to meeting requests. You can’t schedule greatness.” – Jay Baer

30. “Nothing great was ever achieved without enthusiasm.” – Ralph Waldo Emerson

31. “A year from now, you’ll wish you had started today.” – Karen Lamb

32. “When you start with what’s at stake for the buyer, you earn the right to their attention.” – Jake Sorofman

33. “SEO is not something you do anymore. It’s what happens when you do everything else right.” – Chad Pollitt

34. “The key ingredient to a better content experience is relevance.” – Jason Miller

35. “As you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about.” – Larry Weber