Using Dropbox for content marketing

Dropbox is a useful tool to store and backup your files in the cloud, but did also know that it’s a nifty tool to elevate your content marketing efforts? In fact, it’s already very popular with marketers: Dropbox says marketing pros and creative pros share 10 times more Dropbox links than the average user.

If you’re a content marketer, here are three ways you can integrate Dropbox into your workflow.

  1. Collaborate more efficiently with your colleagues.

Creating great content requires a lot of research and revisions. It also usually requires collaboration between several people: the writer, the editor, and sometimes even the head of marketing. This process gets even more complicated if you’re working with freelance writers and designers—something that’s becoming more common for many marketing teams.

Keeping track of people’s feedback and revisions can be a nightmare if you’re sending files and communicating with your team via email only. When multiple people need to provide feedback or need to make revisions, it makes sense to keep things on the cloud. Dropbox is a great tool for that. It allows you to comment on files. Controlling who has access to what is also fairly easy. More importantly, it lets your team use the tools and the apps they are already using. You don’t need to learn a new system just to be able to use Dropbox.

  1. Improve your productivity. 

As the Content Marketing Institute notes, Dropbox can supercharge your content efforts. That’s because Dropbox lets you access your files anywhere you are, so you don’t have to be in your office to get things done. If creativity strikes while you’re at home or while traveling, you could access your files on the cloud and work on it as long as you’re connected to the internet. You can also work on your files from many different platforms. If you’re using your tablet to work on a piece of content, you can always go back to desktop and pick up where you left off, for instance.

  1. Share files with your prospects.

To move the sales along, there are times when marketers and sales folks need to send PDFs and ebooks directly to prospects. Since these prospects are usually already deep into the sales funnel, it doesn’t necessarily make sense to send them to a landing page. At the same time, however, sending files via email could annoy your prospects if those files end up clogging up their inbox.

With Dropbox, you can generate a link to send to prospects, where they could then access or download the files. And since the link is always going to be the same, you don’t have to worry about outdated PDFs—all you have to do is to update the file on your Dropbox and the link that your prospects get will always have the most up-to-date file. Using a tool like Orangedox, you can even create a branded hub for your content, making it easy to send multiple ebooks and PDFs.

Conclusion

Dropbox is more than a storage tool, and there are many ways your company can use it to support your content strategy. Dropbox is always adding more features, so these tips are just scratching the surface. If you’re not using Dropbox yet, now’s the time to start exploring it.