You know you need to start a blog.  Or look for guest posting opportunities.  Or something.  Anything.  After all, everyone says that “content is king”, and if you want to succeed online, you need the perfect content marketing strategy.

But if you simply don’t know where to dive in, you’re certainly not alone.  There are plenty of people shouting content marketing’s praises from the rooftops, but there seems to be a shortage of advice that can actually help you take action.  Wouldn’t it be nice to know exactly what you need to DO to get your content marketing strategy up and running?

Consider your wish granted.

These 3 things will give your content marketing strategy a much-needed kick in the pants:

1.  Put an introduction video on your homepage

This is one form of content that most people overlook, but it’s very valuable!  After all, if people can see and hear you, they can rest easy knowing you’re not some kind of slimy gremlin who’s hiding behind a keyboard trying to weasel people’s hard-earned money away from them.

Even if you only spend 30 seconds welcoming people to your website and telling them what they’ll find if they browse around, you can make a lasting impression.  After all, this is the closest thing you’ll get to a face-to-face interaction!

You can make ALL of your videos look even more professional by using a free online teleprompter.  A site like CuePrompter can turn your computer monitor into a teleprompter, so that you don’t have to worry about memorizing your script — or, worse, looking down awkwardly at a piece of paper the whole time!

2.  Tap into the power of your existing audience

Lots of marketers get completely obsessed over generating new traffic and growing their audience that they forget all about the web visitors and customers they already have!  Not only is that risky from a customer service standpoint, but it’s a surefire way to miss out on new opportunities for your content marketing strategy.

How so?

Instead of looking at your emails, customer service phone calls, and Twitter feedback as something you have to deal with, view it all as an opportunity.  After all, every question or comment that comes in is really your target audience saying, “Hey!  Here’s what I think is important!”  Change the way you view these things, and you’ll never have to worry about dealing with a case of writer’s block.

3.  Think like a journalist

A good journalist is always thinking about the WHO, WHAT, WHEN, WHERE, WHY, and HOW of a story.  If you start thinking like that, your content marketing strategy will become a whole lot more comprehensive — meaning you’ll look like a much more distinguished expert.

For example, you may have written a great piece of sales copy that does an awesome job of explaining WHAT your product is or HOW it works.  So, why not devote a few articles or a series of blog posts to WHY your product is important and WHO can benefit the most from it?  Just like that, you’ve created content that’s genuinely useful to your target audience — and that’s what a good content marketing strategy is all about!