While many websites are taking a holiday from publishing on the Fourth of July, some hard-working (and smartly opportunistic) sites are cashing in on the patriotic theme with star-spangled content.
These clever ideas are playing off a national event by creating casual content that might catch reader attention in between firework-induced oohs and ahhs.
It goes to show that if you’re willing to grind it out, there are always pageviews to be earned, even if most of the country is eating corn on the cob and getting awkwardly sunburnt.
Here are some of my favorite examples of Uncle Sam inspired content:
CollegeHumor.com’s “Declaration of Email Signatures”
Could you imagine the signing of the declaration of independence if our founding fathers followed today’s eye-roll-inducing email signature sign-off techniques? No? Well, that’s OK because CollegeHumor did for us:
A mashup of new culture and old culture makes for a video that’s almost impossible not to pass around.
Buzzfeed wants to know why men’s magazines love women in star-spangled bikinis
Or at least they claim to wonder this as they put together this collection of popular men’s magazines paying tribute to the red, white and blue (among other things).
Tapping into a trend in pop culture and turning it into a gallery piece. Smart. Of course, the bikinis probably don’t hurt their ability to garner attention of their particular target audience.
If you want to find the not-so-secret answer to Buzzfeed’s not-so-subtle question, check out the post here.
Fast Company keeps it classy, gets leadership lessons from founding fathers
You don’t need humor or gratuitous skin-baring to find an easy content win on the Fourth of July. Fast Company just dug into the soundbite laden histories of the men who helped shape this country. The post essentially wrote itself (just kidding, Doug Dickerson! It was clever!)
Here’s a paragraph stolen from the piece:
The sanctity of sacrifice: In the formation of our republic and in signing the Declaration of Independence, the Founders pledged to one another, “our lives, our fortunes, our sacred honor.” The leadership principle of sacrifice is not new. Our Founders understood it well. And to that end we understand that sacrificial leadership is selfless, not self-serving.
What are some clever ways you’ve seen websites create 4th of July themed content?[Image: Anuj Biyana]