Twitter Facebook LinkedIn Flipboard 1 The Internet is full of words, many of which convince the everyday user to buy something, visit a website, or follow a Facebook page. But what makes some of these words better than others? Content marketing, or the combined art of online writing for businesses and social media management, is a good place to start. Experts who work in this field know that writing 10,000 awesome words is just as effective as publishing a million boring words. To give you an idea of how marketers do this, I’ve whittled it down to three rules or guidelines for writers to keep in mind. 1. Read Better Content The best advice I can give you is to read awesome content. The study of online marketing is always changing, too, and it’s important to see how companies with strong marketing strategies and thought-leaders are responding to new trends. Also, by reading other content you will generate ideas for your own blogs, web pages and social media newsfeeds. Or, at least, learn what you shouldn’t do while writing content. 2. Time & Routine Writing is hard. Where do we start? What words come after the others? It’s like having a non-verbal conversation with people you’ve never met, especially when you start using high-end content to market your business. It’s important to give content the time it deserves. This means investing at least an hour or two for blog posts and editing, laying out social media postings for the week or rewriting a press release. It’s hard to put an exact number on “how long it should take to write something,” especially since everyone has their own pace and is writing different things. 3. New Perspectives The thing about writing content for businesses is that readers know that the content is some form of marketing. This immediately puts them on guard, but doesn’t have to. As an online content marketing specialist, I’ve learned to write conversationally with my audiences, even if I don’t know exactly who that audience is. The “online user” is a broad term, too, but what it really boils down to is a writer’s ability to write generally about specific information. One way to do this is to take a step back and ask yourself, “OK. What do prospective customers/clients need to know about my industry, my products, and my services?” This is the question-answer approach, or when you focus on answering questions customers might not even know they have. In doing so, you are writing from the perspective of some sort of expert rather than a robotic, corporate-like marketing voice. Twitter Tweet Facebook Share Email This article originally appeared on Chic Content Marketing and has been republished with permission.Find out how to syndicate your content with B2C Join our Telegram channel to stay up to date on breaking news coverage Author: Alan Draper Based in the United Kingdom, Business 2 Community editor Alan is part of the team that’s responsible for ensuring all the content on our site is accurate, relevant and up-to-date. In addition to editing, he is also a writer and an expert on the stock market. Alan has previously written … View full profile ›More by this author:Get Free Bitcoin and Earn Interest on Crypto with ZenGo5 Best Cryptos to Buy on the Dip in the May Crypto CrashEuroswap EDEX: Last TokenSale phase before listing – team announces the list of exchanges