We all have times when we struggle with creating content, for one reason or another. It’s during those times when having tools and strategies available to us can really help our productivity.

Without the proper system in place, content creation can be incredibly difficult. You could be struggling with writer’s block. You could be low on time and feel overwhelmed. Regardless of the reasons for your struggle, you need to find the strategies and tools to get you through it all.


Creating content can be tough sometimes, but it doesn’t have to stay that way. With these 3 strategies, along with the tools for each, you can bypass those difficult, time-wasting conditions and have the ideal content output for your needs.


Mind Mapping

Are you a visual learner? Do you prefer to have your ideas available to you in a design or other visual? If yes, mind mapping could be a solution to your content creation woes.

But what exactly is mind mapping?

Mindmap example

As you can see from the example above, a mind map consists of a graph-like display or flow of your idea development. It starts with a generic keyword(s) at first and gets more and more specific / detailed as you go along.

Do you think this is something that can help you? Here are a few resources (some free) to give you mind mapping capabilities, if you don’t want to simply do it on your own.

There’s a website that provides a very large collection of FREE downloadable templates for mind mapping.

If you want more sophisticated software, you can check out this online service by bubbl.us. It offers a free but limited plan, but if you want more wiggle room, try out their other, paid plans, which each allows for a free trial.

There’s also a web service called MindMap that allows for free mind mapping in your browser. It has a Chrome extension as well, but you’ll need that browser, of course, to access it.

If you want access to mind mapping software on the go, bubbl.us has an app. You can also get an app called MindNode for the iPhone, iPad and Mac, but that product costs a bit of money ($9.99 for the iPhone app, for example). The features just might be worth it though.


Free Writing

There’s a difference between writing your blog post drafts and free writing, but it’s the latter that can best lead to improved quality in your content output.

Free Writing

Free writing is great if you’re looking for help with content ideas or just need to experiment with how to explain something difficult within your draft.

Some writers prefer to free write by just taking a pen to paper and putting all their jumbled thoughts on paper. Others find that different apps and programs help them more.

One program I’ve heard so much praise about is Evernote. It’s a note-taking app that offers many features, including the typical note organization. Some organizations have found it so helpful that they’ve even written articles about it, such as this article by Buffer.

Use free writing to get your thoughts on paper as quickly as possible. It can improve the speed and quality of your writing for better productivity.



Whether you discuss in a group or go at it solo, brainstorming can be an effective way to get your ideas out in the open and content creation rolling.


CoSchedule has an article on brainstorming techniques worth looking into:

4 Simple Brainstorming Techniques That Will Help You Write Killer Content

With this article, you can learn the value of brainstorming as well as several approaches you can take to get the most out of it.

Another great resource for brainstorming content ideas is using topic generators. You’ll find several options for this, but these three are the most commonly used:

Portent’s Content Idea Generator

Impact’s BlogAbout Title Generator

HubSpot’s Blog Topic Generator

You can learn more about each of these tools in my past article: Overcoming Writer’s Block: Content Generator Tools.

Use brainstorming to get your thoughts in order and clear so that you can develop ideas that make sense and work well.


To summarize, you can find many ways to create your content, but to be the most efficient and effective, you need to have a strategy in place and the tools to make it happen.