If you are a content marketer or a copywriter, you know that the written word is a fickle thing! Do you sometimes feel the well of creativity is running dry and you can see the bottom of the once-full reservoir of ideas? You’re not the only one. It’s more than natural to find yourself stuck in a rut, especially when you are in the temperamental business of producing content. After all, there’s only so much one can write about _______ (fill in the blank with whatever applies to you).
Your condition as a content writer is aggravated by the fact you don’t have the freedom that fiction writers enjoy to choose your own plot and protagonists. What you have to nail is the narrative! Finding the right story and style that will strike a chord with the audience you wish to attract makes this a tight rope-walking exercise. So what do you do when you’ve lost your writing muse?
The folks from Copyblogger come to the rescue with this wonderful, colourful infographic, presenting 22 ways to create compelling content when you don’t have a clue. Beautifully designed by the BlueGrass infographic team, it should in itself be enough to stimulate your creativity. Enjoy!