Content 15 Copywriting Tips To Grow Your Content Engagement

Writing copy is like applying to a job. It does not matter how good you are or the amount of experience you have, if you cannot pass the resume/cover letter stage, you are not going to get the job.

Similarly, you can have the best product and years of service, but if you don’t sell yourself in your copy, you are going to make a lot less sales.

Let’s take a look at copywriting from this concept: selling yourself in your copy and doing as well as an awesome resume and best-match candidate does for a job opening.

15 Copywriting Tips (That Resemble Applying for a Job)

To get you started on the path to great copywriting, here are 15 tips that normally apply to job hunting that also work for great copy.

    1. Study what works.

If your job hunt is stalling, you will likely do some research to figure out what you are doing wrong that successful job hunters are doing right.

Well, sometimes being a really talented Copy Cat requires you to be a little bit of a copycat. While you certainly don’t actually want to copy someone else’s copy, you are wise to look at the best copywriting out there in order to get some tips and ideas.

  • What makes it work?
  • How is it different than other, less successful, forms of copy?
  • If it belongs to a big name company, what made them so successful?
  1. Know your audience.

When it comes to writing a cover letter, the most common advice is to figure out exactly who you are writing to. Using “To whom it may concern” and “Dear Company,” are strongly discouraged. You have to do your research and make it personable.

When copy writing, you have to do the same. Who are you trying to sell to? Nothing else matters until you figure this out. Your copy has to be written towards them for it to work at all.

So the first thing any marketing campaign should figure out is just who do we want our customers to be anyway? (And even if you want everyone in the world to buy your product, narrow down your marketing more than that. A generic, please-everyone marketing approach often doesn’t work at all.)

      1. Start with the heading.

According to the Business Insider, the average resume gets looked at for six seconds. This means that you have to make the most of that six seconds. You want to have your resume divided into easy to find, scan-able sections that catch the recruiters eyes and lets them find what they are looking for quickly.

Sound familiar? I’m sure that every time you read copywriting tips, it has been drilled into your head that headings are important. As people skim your copy, their eyes are going to be drawn to the big text first. Because of this, you have to draw their eyes to something that is going to make them want to keep skimming.

In other words, you have to learn how to create a good headline.

      1. Keep it simple.

Resumes should always be 1-2 pages. It does not matter if you have been working in the business for 50 years, you have to know how to get the important parts out and highlighted in a condensed format.

A similar motto belongs to copywriting. Do you know what makes Apple’s copy so great? They keep it simple.

A few years ago, KISSmetrics wrote an article on writing copy like Apple does. Some of the steps?

  • Focus on one big idea.
  • Use short sentences to make it readable.
  • Include technical details.
  1. Be a master storyteller.

When writing a resume, The Ladders recommends making sure it tells your career story. That’s what people like. They want to know how you got to where you are and why they should care.

Great copywriting does the same. If you want your copy to sell your business, then it has to tell your story.

  • Who are you?
  • Why should your reader care?
  1. You don’t have to oversell.

If you are really right for the job, your credentials speak for themselves. There is no need to stretch, exaggerate, or hide the truth because the truth is that you are qualified, capable, and the best candidate.

This is also one of the copywriting tips people will tell you. When your product is great, you don’t have to oversell it. All you have to do is say why it is so great, and it will practically sell itself.

      1. Make people want to know more.

The point of a resume is to make the recruiter want to know more about you – enough so that they reach out to set up a time to talk. Great copywriting does the same.

There are many ways to get people wanting to know more about your product.

  • Use action verbs.
  • Tell them just enough to get excited, but not enough to bore them.
  • Make a demand.
  • Make statements.
  • Convince them you can solve their problems.
  1. Make yourself stand apart from the crowd.

If your resume sticks entirely to the conventional format, then it will have nothing to make you stick out from the many other job applicants. You have to convince the recruiter that you are better than all those others.

The same goes for your copy. You can’t just use the exact format everyone else is using. You need to be able to take risks sometimes to get yourself noticed and to convince potential customers that you are the best.

      1. Don’t make a one-size-fits-all format.

You’ve probably heard that you shouldn’t create a standard resume and send it to everyone. Instead, you need to change the format to fit the job description.

In the world of marketing, you have many different marketing platforms. You have to be able to modify your marketing to meet the expectations of each marketing scenario.

In other words, don’t use the same copy over and over. Make it fit the platform on which you are advertising it

      1. Use facts and figures.

When applying for a job, you should always use numbers and achievements where possible. ‘Made sales’ does not have the same ring as ‘Generated $1 million in sales in 4th quarter alone.”

This is yet another way that great copywriting tips match resume creation. Because it is similarly a bad idea to be generic with your marketing. Don’t say you are the best and that people should buy you. Tell them why you are the best and why they should buy you.

      1. Don’t Lie.

People tend to lie on resumes in order to get noticed. However, that is really unadvisable. With LinkedIn, references, Internet searches, social, media, etc., recruiters can easily find out the truth. And if you start out on a lie, you probably won’t get the job.

You also can’t lie in your marketing. Forget for a second about false advertising laws and just focus on the sale.

Let’s say you make a lot of sales because you claim your product can do something that it can’t do. When all those buyers learn the truth, they will not be happy. And what are the odds you will get any more sales from those people.

      1. Be a problem spotter and solver.

One of the best ways to make yourself stand out when applying to a job is by spotting a problem the company has or might have and stating how you would fix it.

In the same manner, if you can find out what problems your potential customers are facing, you are in a much better place for marketing. All you have to do is show them that your product will solve that problem.

      1. Give the people what they want.

Resume experts will tell you that if you want the job, always focus on what you can do for the recruiter. Your resume should show how you would be useful to the company, and not vice versa.

You also want to do that with your copy. Don’t focus on why you want to make a sale, focus on what you can do for the potential buyer.

      1. Make sure the message shines through.

When you are trying to fit everything you think is important into a short amount of space, it can be easy to get lost in the format and lose the message: you are the best person for the job, and here is why …

When you focus too much on creating some catchy, funny, entertaining copy, the same problem can occur. People might remember the story, but the often forget the point: you are the best product for them, and they would be smart to buy you.”

      1. Don’t forget to follow up.

In order to show initiative, unless it states otherwise, many people advise you to follow up a week or so after you apply for a job. Once you make your copy, you are also not done.

If you want your marketing to be successful, you have to make sure that your audience ‘received your resume.’ Or, in this case, you should market your marketing efforts and start working on your social media skills.

What Happens When You Apply Our Copywriting Tips? You Get the Job – or Sale

Now that you have used these copywriting tips to create the perfect resume/copy, you are going to see a lot of positive results fast.