SlideShares have become an extremely popular form of content for businesses. They’re visual, informative, and fun to make. If you can believe it, SlideShare even gets 5 times more traffic from business owners than Twitter or Facebook!
That means that if you’re trying to make content for your business, you’ll probably want to give SlideShare a try. You can use SlideShare presentations to introduce customers to your business, your product or service, core values of your business, exciting promotions, industry tips and tricks, team members–anything anyone would want to know, really.
The problem is, there are a lot of presentation and only a handful get featured on the front page of SlideShare. The ones that do get featured get a lot of traffic but the ones that don’t get featured…not so much. So unless your presentation is on the first page, the odds of someone stumbling across your presentation on their own is quite low.
So how do you get featured on the front page of SlideShare? There are several strategies you can use to improve your chances. Marketing experts will have different opinions for how you should approach promoting content on SlideShare, but some of the most popular tips are:
Design a presentation that addresses a specific audience.
Think about who your target audience is for the presentation. Your customers? And if so, who are your customers? Students? Parents? Other business owners? Rather than creating a presentation with general information about your business or industry, create a presentation that addresses questions your target audience might ask. Do your best to answer those questions in the most straight-forward and useful way.
Structure your presentation like an article.
A good presentation will have a solid beginning, middle and end. Begin with an attention-grabbing title and intro slide. Keep text on your slides minimal and your points concise. End on a call to action or a reflective question.
Use a simple design.
Nothing is more distracting than a slide full of too many design elements, extra text, and glaring color choices. Stick to 2 – 3 colors at most. Use a white or neutral background. Use a simple font. Don’t overcomplicate the design.
Use pictures as the focus of your slides.
Post your SlideShare presentation early in the morning.
Early morning is when the SlideShare team sets their clock for the day’s Featured presentations. Even if you post at midnight Pacific time, this will improve your chances of being featured.
This infographic offers 13 tips from marketing experts for how to get featured on the front page of SlideShare.
Via Venngage infographics.