If good quality visibility is what you want for your brand, then content marketing is the right way to go. Just having a strategy is not enough. Even if you use fewer ways, they should be effective enough to bring about good ROI for your brand. If you really want to gain good popularity with the use of this method, then it is important to make use of the right ways that will actually help you stand out and get recognition among audiences.
The best way to attract audiences to products or services offered by your business is through good quality information. Content marketing is a method that works with the focus of creating posts that are useful to your audiences, ensuring that they get what they are looking for. The aim of this is to draw new user attention and get them to buy or use your products.
Here are some effective ways to do content marketing –
1.Mention influencers and get content viewed –
Taking the help of influencers is surely going to be of help. You can look for influencers in your niche and take their permission to mention their names in the article. This name is good enough to attract a large portion of the influencer’s audience to access and read your article. The mention of a well-known influencer’s name may make the audience feel that there is something for them in your article and make them want to read your article. The influencer may also share your piece on to their networks which could expose you to a new and probably large audience.
2.Ensure device compatibility –
Good quality content that is easily readable is what users look for. Ensure to have good mobile readability with proper formatting, style and layout as all these affect the overall user experience.
3.Focus on user generating content platforms –
The content you create should either create curiosity or be interesting. This will attract more and more users to participate in the conversation. Rule one to create social content: Your Content Should Never Be a Monologue. When users begin to share their views on your content, you have created content chewable not swallow-able. Swallow-able content is the content no user cares to stop by and read. You will be surprised to know what user generated content can do to your brand or website. Rule two: Repeat. You have to create such content at regular basis.
4.Create numerous snippets –
Create around 25 snippets from the same post to share on popular social media sites. Each of these snippets will attract a different set of your target audience, giving you a better reach.
5.Take advantage of authoritative sites –
You can take the help of larger authoritative sites relevant to your industry and attach your content to these sites. Having your work attached with a recognizable URL can get people to open the site and end up reading your post.
6.Provide valuable information in every post –
Offering good quality content itself is half your work done. Ensure to provide information in depth about the topic your article focuses on, as this will keep readers engaged. When you write an article, try to find out if the reader will actually get something out of reading the post. If you feel that the reader can find something new and useful in the article, it is worth posting. Longer pieces have higher chances of ranking better in search engine results.
7.Use humor or storytelling to create impact –
Give the article or post a funny and light flavor by adding the humor element to it. People remember either emotionally impactful things or stories that are funny. Storytelling is yet another great form of writing that you can adhere to as people tend to relate to and remember stories easily. Try to stick to one strong point in every article.
8.Grow network to get articles shared –
While you research online, save headings and URLs of posts that looks relevant to your topic. Then, search for people who have written it and follow them on Twitter. You can send a direct message requesting them to read and share your posts. Once you get some people to like what you post, they may look forward to your next post.
9.Internally link with your popular posts –
One way to get visibility for newer post is to link it with your most popular content as this improves the number of shares it gets. People who have liked your popular content may tend to read the new post too.
10.Use various types of content –
Do not get stuck to only written articles. Experimenting with different types of content will not only help you convey what you want to say in an easy manner but also make your audiences feel that you are inventive. Using different methods like images, infographics, embedded tweets, Facebook posts, videos and more, give you the scope to showcase your creative talent. Using different formats is really effective to appeal to a different set of audience.
11.Engage in well-known online communities –
Make use of popular online communities and submit your content there. Even though competition here is high, if your content quality is good, readers will notice what you post and follow your updates regularly.
12.Services for content promotion –
There are services that help to promote information on other pieces of content. This can help you get a significant amount of visitor traffic. People who read other similar posts may visit your page when they see your articles below what they are reading and find your headline interesting. The benefit with this is that it helps to mainly attract a targeted audience who are reading something similar.
13.Be available for customers –
Make it a point to produce content at every stage of the customer buying cycle. This will make users feel that you are available and are present at every step to support and help out your customers. This gives them an assurance and confidence of going ahead with the purchase of your product.