We spend hours carefully crafting content for our businesses, but once we hit publish and go through the required marketing period, the affair comes to a swift end. The once-shiny piece of content gathers virtual dust as we drive people toward our other new and exciting.
Just because a piece of content is older doesn’t mean it’s dead. In this post, we’ll show you how you can breathe new life into your eBooks, webinars, blog posts, and videos.
1. Turn a blog post into an infographic
This technique is perfect for data-heavy posts. Pick out the main insights, takeaways, and statistics from your blog post. Order them in a way that makes sense, and use a tool like Canva to create a shareable graphic. Share the infographic through Facebook, Pinterest, or your blog.
2. From blog post to eBook
This is an oldie, but a goodie. Take a couple of blog posts on a specific topic and use them to create an eBook. Make each post its own chapter, and edit for flow. Write an introduction and conclusion, then hand the copy to your design department. Voila. You’ve got a brand new asset you can use for list-building.
3. Transform blog posts into a podcast
People don’t always have time to sit and read a whole post. Why not give them the option to listen to it instead? You can record the post yourself, using a decent quality mic like the Blue Yeti, or hire a professional.
4. Give old eBooks a makeover
This is a simple and relatively quick way to bring old eBooks out of hibernation. Pull out an eBook that performed really well with your audience. Use customer feedback and new industry data to update the book. Check all your stats and make sure they’re still relevant. Finally, give it a design makeover, and you’re good to go.
5. Convert an infographic into a video
Why not share data in a new way? Pull out a few key stats from an infographic, and use a simple video maker to show the information in a new way. While infographics are perfect for Pinterest, sharing them on platforms like Twitter or Facebook doesn’t really work. An infographics video, on the other hand, is easy to share and is bound to grab attention.
6. Break infographics down into social media posts
Who doesn’t love a fun fact? Turn snippets of data into short, shareable tweets, and longer, intriguing Facebook posts. Or, if you’re feeling particularly creative, transform them into Instagram images.
7. Turn webinars into online courses and tutorials
Webinars are a powerful asset. After you’ve made the most of the replay, you can use them as the basis of a free online course. Upload your webinar into your preferred course software and create supporting content around it. You can add a couple of checklists, a summary of the main points, or some additional information.
Or, you can upload it to YouTube, and turn it into a video tutorial. This is a super-quick and effective way to get the content in front of more people.
8. From podcast to a newsletter
Podcasts tend to be packed with value. The thing is, most of us listen to them in the car, while walking the dog, or scrubbing the bathroom floor. Making notes is usually out of the question, so presenting the information in a new way can be pretty helpful.
Take the main points of the podcast and turn them into a newsletter. If the content is especially rich, you can even turn them into an email sequence.
9. Break down webinars and podcasts into a tip series
Are your podcasts and webinars full of actionable takeaways? Brilliant. Write out the best tips you’ve shared, and turn them into a listicle-style blog post. Or use them to create a series of social media posts. Extra points if you give your series a name and a hashtag.
10. Add videos to blog posts
While videos take time to put together, they’re a great asset. Right now, Cisco estimates that 73% of all consumer internet traffic is video. So, what can you do with it once it’s published?
Build a blog post around your video. You can explore a topic you just touched on, summarize the main findings in an easy to skim format or share the information in a new way. Or you can use videos as a starting point to create an in-depth blog post. You can even pick your best-performing videos, break them down, and write a post about what makes them good.
11. String together videos into a training sequence
A video is a phenomenal training tool and the core of your video marketing strategy. It’s fun and engaging. Collate existing videos, combine them with other content, and create small, gated training videos. Update and refresh by recording (or writing) small chunks of micro-content and explainer paragraphs to bring it all together.
12. Cycle old social media posts
Instead of discarding your best social posts, you can re-schedule sharing through a social media management tool. AgoraPulse lets you schedule custom times for re-posting effective old content, and MeetEdgar was pretty much custom built for this purpose.
Just make sure you leave enough time between posts. You don’t want to bore your readers. This technique is great to use for seasonal campaigns.
Something old, something new
Great content ages gracefully. Pulling it out, dusting it off and presenting it in brand new fancy digs is a great way to increase engagement, reach a brand new audience, and make the most of what you’ve got.