1. Go Multi-Channel: Ensure your ebook is available across as many retail channels as possible, including Amazon’s Kindle Store, Barnes and Noble’s Nook store, the Kobo store, Google Play, etc. etc. The more places you position your book, the more opportunities you will have to sell it. Think of each channel as a micro-market. Individually they might not generate many sales, but when put together they all add up.
  2. Don’t Forget Print: Print on Demand technology (POD) frees publishers from large, expensive print runs and associated storage and distribution costs. Essentially POD is a digital service that puts real world products into your readers’ hands.
  3. Hit Your Social Networks Hard: Send personal messages to everyone you connect with on Facebook, Twitter, Linkedin, etc. Also try to connect and engage with as many relevant Linkedin Groups as you can (you can be a member of up to 50 Linkedin Groups at any time).
  4. Blog Often: You should be blogging as often as possible. Check out these 8 tips to ensure your blog does the business
  5. Write Guest Posts: Extend the reach of your blogging activity by writing for other relevant sites and trade publications (both on and offline). Online services like Help a Reporter Out (HARO) can help you find journalists eager to feature your content.
  6. YouTube: Creating a video (or series of videos) will aid your SEO efforts and help you explain the benefits of reading your book quickly and easily. It’ll also provide great content for your social media activity.
  7. Capture Email Addresses: Email marketing services like iContact can help you easily capture contact details from your blogging and social media activity and re-market to in an efficient and timely manner.
  8. Speak at Public Events: Nothing says “I’m an expert, you should read my book” louder than a public speaking engagement.
  9. Organize a Free Webinar: A great way for attracting an audience direct from your desktop. Also great for generating email marketing subscriptions.
  10. Distribute a Press Release: Online Press Release Distribution Services like PRWeb can help position your content across a wide range of on and offline media as well as helping you improve your ranking on the major search engines.
  11. Never Give Up: Does this sound like hard work? Well it should be. Publishing is a highly competitive market and you’ll need to make a lot of noise if your book is to achieve any significant sales.