Twitter Facebook LinkedIn Flipboard 1 Women have always been the dominant decision makers for consumer products in the household. More than half of the U.S. population is female, and women purchase or influence the purchase of more than 80% of all products and services. Not only does this statistic include traditional purchases in fashion, beauty and food products, but now women are increasingly becoming the majority decision makers when it comes to computer electronics, automobiles, financial services and travel. According to She-conomy, a guy’s guide to marketing toward women, women also represent the majority of the online market. 22% shop online at least once a day 92% pass along information about deals or finds to others 76% want to be part of a special or select panel 58% would toss their TV if they had to get rid of one digital device (only 11% would toss their laptops) The products and services women are now buying must be reflected and understood in the way companies design, position, and sell their products. Companies must pay closer attention to female consumers in order to better understand their needs and frustrations. Let us know your thoughts in the comments! Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Connor Brooke.Learn how to publish your content on B2C Author: Connor Brooke Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has … View full profile ›More by this author:ACH Crypto Price Prediction 2022 – Is it a Buy?Lucky Block Partners with Dillian Whyte ahead of Heavyweight Showdown with Tyson FuryNFT Pixel Art – The Best NFT Collections for 2022