Black Friday and Cyber Monday have become two highly anticipated “holidays” by US consumers looking for big savings, with this year’s results the most successful ever. Not only did Black Friday rake in $3.35 billion in sales, but Cyber Monday also racked up even more with $3.45 billion in sales, which is a 12.1% increase from last year. In total, $12.81 billion was spent between November 24 and November 28.

According to Forbes, two of the most popular items to buy were electronics and toys. The five best-selling electronics from Black Friday were Apple iPads, Samsung 4k TV’s, Apple’s MacBook Air, LG Televisions and Microsoft XBox, while the five best-selling toys were Lego Creator Sets, electric scooters from Razor, Nerf Guns, DJI Phantom Drones, and Barbie Dreamhouse.

With this record breaking weekend behind us, we now have a glimpse into the retail and shopping trends that we will continue to see through the holiday season and into 2017.

Here’s a few of the notable results from the 2016 Black Friday and Cyber Monday shopping extravaganzas:

  1. Mobile shopping stole the show – Not only did mobile play a part in how consumers were purchasing, but it had a huge role in the overall buying process. Consumers used mobile devices to search the web and look at ads, ultimately driving large amounts of traffic to retail sites. Adobe said that on Cyber Monday, 65 percent of all purchases were made on desktop, while mobile accounted for 53 percent of all visits. Smartphones alone accounted for a 44 percent share of visits and 25 percent of all purchases. As usual, iOS devices saw a larger average order value over Android devices: $139 versus $124.
  2. Retailers were prepared – In order to keep up with the expected high demand of online sales, retailers were prepared by investing heavily in their online inventory and warehousing. “Out of Stock” items only reached 10.5% this year, which is down from 12% last year. This played a substantial part in removing some of the friction from the biggest shopping day of the year.
  3. Amazon continues to dominate – Although Amazon did not release actual sales numbers, they reported that Black Friday orders were up from last year and that it’s mobile app exceeded sales for both Black Friday and Cyber Monday. As Amazon has done in the past, they paid special attention to Prime subscribers. This year, Amazon offered exclusive deals for users who voice-ordered through devices powered by its Alexa technology.

Additionally, Amazon introduced two new features: Package X-Ray and Search Anything, in the hopes of making their customer experience even better. Package X-Ray allows iPhone users to scan a delivered package to see what’s in it without actually opening it, and Search Anything allows shoppers to point a camera phone at a real-world item and pull up a list of similar merchandise options. Amazon has always been known for their personalized shopping experiences, so these new features continue to build upon and improve that experience.

As we near the finish line of the holiday shopping season and head into 2017, it’s important for retailers to completely adopt omnichannel strategies and bring their in-store experience online. The traditions of waiting in lines at midnight and facing the crowds are clearly shifting. Consumers want to shop from the comfort of their own home, so within the next year, retailer’s online and mobile experiences need to become more user-friendly and personalized in order to gain more exposure over the competition.