Video continues to be one of the bastions of the Internet age, upholding our continued advancement of technology, and furthering the way we interact with society. The growth in video communications over the past few years has inspired new trends in how we interact with each other, content on the Internet, and those working around us. Tech-savvy users are always looking for the next great experience on their mobile, and video is looking to play a bigger part in that.

The amount of people who own smartphones is looking to eclipse the amount of people who don’t in the next few years. 77% of affluent Americans 18-24 own smartphones, as do 80% of 25-34 years olds. There were 491.4 million smartphones sold worldwide in 2011, with 982 million looking to be sold in 2015. This means that millions more people will have access to the Internet straight from their smartphone device.

For business, this means they’re going to have to come up with new ways to reach people, and come up with better ways for employees to communicate with each other. Whether it’s coming up with original, visual content for people to consume and share, or human resources conducting remote job interviews for candidates who live in another city. We’re seeing the web come to life with awesome video features. Valuable education and training opportunities abound on sites like Skillshare, leading the way for peer-to-peer education opportunities.

Businesses are also coming up with better ways for their employees to interact with each other, and their consumers. The benefits for consumers include improved customer service, and more memorable experiences. Organizations will benefit from improved customer engagement, and collaboration efficiency.

Check out this infographic created by Avaya to learn more about how video is changing the way consumers are interacting with businesses, and the way businesses are using video communications to improve their internal processes.