We all want the opportunity to get more traffic and sales to our business website. There are several tactics out there that can improve your conversion rate and profitability short-term, but what about long-term solutions?
The best long-term solution to increase your sales involves boosting consumer engagement. People are far more likely to visit your website and make a purchase if they are engaged with your brand and values. You must establish your engagement channels early for maximum effectiveness. However, businesses that have been around for many years have found success by creating an engagement campaign that targets their existing audience.
We are going to look at multiple ways you can improve your consumer engagement for increased sales.
Start a Blog
Creating a blog is one of the first things you should do if you want more eyes on your website. Blogging causes a domino effect that typically ends in obtaining more customers and improving engagement.
When creating content for your website, make sure you focus on your niche and the keywords associated with your products and services. For example, someone interested in starting a gardening website would likely want to target the keyword “How to grow a garden.” Creating relevant content for your website improves your SEO ranking, which causes your website to appear higher on search engine results for your keywords.
Consumers searching your keywords are then more likely to find your website and related content. Once they discover your content, they will likely want to read what else you have to say about topics in this field. As they read, share, and comment on your posts, they are spreading awareness and engaging with your business.
Engage Using Social Media
Social media is designed for engaging with others. Businesses use their accounts to reach out to their target audience using various methods, including Facebook ads, contests, and participating in the comments section. It’s not uncommon for companies to actively communicate with their leads and customers in the comment section of their posts. When you talk to potential customers, they see your brand as “human-like,” which helps build a connection and loyalty. When you are frequently communicating with your audience, more people are likely to see this engagement, which could prompt them to go to your website. If they like what you’re offering, they could buy your product or service.
Giveaway campaigns are another excellent way to boost engagement and increase your sales. If you follow brands online, you’ve likely received an email letting you know about their competition. Depending on the brand and prize offered, you may have decided to enter the contest. Interactions like this are the cornerstones for successful engagement.
Creating a contest translates to you, offering a prize to people who actively promote your brand. Most contest stipulations include liking and following their page on social media and tagging a few friends. This tactic helps spread awareness and could expose your brand to a broader audience. If you want to build an effective giveaway campaign, make sure to track your engagement with Google Analytics. Your analytics data will help you make informed decisions about engaging with your audience with future campaigns and content.
Implement Chatbot Technology
Chatbots have multiple functions, including customer support. However, did you know that you can use AI bots to improve your engagement? If you add chatbot technology to your website and social media page, you can prompt consumers to ask questions as soon as they land on your page or profile.
Potential customers that are still on the fence may decide to buy after getting information from your bot. You can direct consumers to your FAQ, pricing page, blog posts, and much more.
Every time a consumer takes an extra step to talk to your bot, they are showing interest in your brand. You have to program your bot to give crisp, clear answers that help guild leads through your sales funnel. In the process, they are also building engagement and trust with your brand, which typically leads to more sales. Studies show that consumers expect answers to their questions in five minutes or less, and having a chatbot can ensure that they are getting their concerns addressed immediately.
There are countless ways to engage with your audience through your website, email, and social media. These tips are designed to help you forge a stronger connection with your audience in the hopes that they will become loyal customers.
As you build rapport and understand the needs of your audience, you’ll be able to make adjustments to your business model and engagement methods. The result is a passionate fan base that is invested in your business as well as increased sales and conversion rates.