Connor Brooke
No product display can be complete without well-thought out and informative signage, but a product display is not the only place a retailer should have signs. In fact, there are various types of signs that every retailer should use within their store, including:
Directional Signage
If you have a larger store or a lot of inventory, it’s important to place signage throughout your space so consumers know where they can find what they need. For example, if you walk into a grocery store, you will usually see signs above every aisle telling customers what they will find there. This makes the shopping experience much easier for your customers, and ensures they will stick around to get everything on their list, which means more sales for the retailer.
Another benefit of directional signage? Once you have it in place, it’s easier for you to stand back and analyze the layout of your store. Should inventory be moved around? Is everything placed in a logical position? Now is the time to think this over.
Discounts & Deals Signage
Even if you don’t have a major promotion running in your store, you should still find a way to always highlight at least one deal. For example, if two products are normally priced at $5 each, use a sign to advertise “2 for $10” even when the products are not on sale. This kind of signage will tell consumers they are getting a deal and persuade them to make a purchase, so it’s very important to include these signs throughout your store.
Outdoor Signage
Depending on your location, it may be helpful to also have signs placed outside of the entrance to your store. This is your chance to convince consumers to walk inside and see what you have, so make it count! Change this signage frequently so you can keep customers updated about new products, deals, discounts, and special events. Don’t be afraid to inject a little of your brand’s personality into this sign. This is the first thing a customer will see as they approach your store, so you want to make a lasting impression.
Persuasive Signage
Every retailer should have at least one sign that creates a sense of urgency so customers know they have to act fast in order to take advantage of a deal or get a new product before it sells out. Food and beverage distributors often use this type of signage to increase interest in a product and boost sales. How can you incorporate persuasive signage in your store? Use persuasive signage near product displays featuring a specific product line and incorporate language such as “last chance,” “ends today,” or “don’t miss out.” This will draw attention to the product you have on display and encourage customers to buy before it’s too late.
Which of these types of signage do you think is most important? Were any left off of the list? Share your thoughts in the comments below!
This article was written for Business 2 Community by Connor Brooke.
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What are the different types of signage?