With back to school season in full swing, our tv’s, inboxes, newspapers, and malls are already swamped with sales for all the students and teachers headed back in the next month or two. Although retailers are ready for this sales season to begin, consumers are not. According to emarketer, only 11.3% of sales occurred in June this year and 50% are expected to occur in August.

So, what’s the hold up? Consumers are on a budget and with the high cost of clothing, supplies, and software, they are looking to save money wherever possible. A recent study done by the National Retail Federation found that:

  • 28% of parents with school aged kids 6-17, are planning to coupon
  • 25% will be putting effort into finding print and newspaper ads
  • 28% will buy more store brands/generic products
  • 30% will shop for sales more often
  • 21% will use more coupons

While parents are looking for the best deals, they are also looking to spend their money with companies who support a good cause. The Chief Customer and Marketing Officer at JCPenney told AdAge, “People are more interested than ever in what a brand stands for.” As a result, many brands are trying to go above and beyond by running philanthropic back to school campaigns.

JCPenney is running a campaign to donate $1 to the YMCA for every pair of Arizona jeans through Sept. 2. They will donate up to $250,000 and plan to hold a special back to school event at the YMCA in Los Angeles this summer. Kohls is also using philanthropic partnerships this back to school season by running a cash-back coupon program to support AdoptAClassroom.org in July.

Another company trying to help shoppers save money and work towards a good cause is Anthropologie. With teachers spending around $500 per year of their own money on their classroom, Anthropologie wants to help them save money, by offering an exclusive teacher discount both online and in-stores. Teachers can take 15% off their entire purchase through September 12, 2016. Anthropologie is also running a contest for teachers to win a $500 gift card and a personal styling session for sharing what they learned from their students using the hashtag #andtheytaughtme #anthropologie #contest on Instagram.

As more people begin their back to school shopping for the season, we’re looking forward to seeing what other brands do to help out their communities and to help consumers save money in the process. If your company wants to take an approach similar to Anthropologie’s and support targeted audiences like teachers, students, and military members by offering exclusive pricing, contact [email protected] to see how to get started today.