Summer is almost here and it provides a ton of opportunities to promote your business at every type of popular, well attended event. This is a great time to use your friends and family members to get the word out about your business, and it won’t take much of an investment but could offer big returns.

5 ways to promote your small business at events

For example, every city and town has some sort of big race – a 5k, 10k, half marathon, full marathon, Spartan race, triathlon, bike race, walk – you name it. These events typically have a high attendance (and media coverage) and gives you a chance to get your business seen by your local market.

5 Ways To Get Your Business Noticed At A Major Event

  1. If you know anyone (or even yourself) who is participating in a race, it is a chance to get your business name and website url seen on a t-shirt they wear, a headband, a hat, the side of a baby jogger – so many possibilities!
  2. Think about parking your car in a spot where the majority of spectators will be walking, both towards and away from the finish line (so get there early) and make sure it has a large windshield sun visor that displays your company name and website url.
  3. Have a friend or family member that lives close to the finish line? Ask it they will display a lawn sign, window sign or banner promoting your business. Get creative!
  4. If taking public transit to the big race (along with crowds of other people), wear your t-shirt or even carry a large canvas bag that has your business logo on it.
  5. If the race is getting covered by the local news, be sure to have someone wearing your company t-shirt standing behind the reporter when reporting.

Other Big Summer Events

  • Outdoor Concerts
  • Music Festivals
  • Outdoor Movies
  • Farmer’s Markets
  • Art Festivals
  • Food Festivals
  • Film Festivals
  • Children’s Festivals
  • Bazaars
  • County Fairs
  • Parades
  • Trade Shows and Conferences
  • Museum Exhibitions
  • Traveling Amusement Parks
  • Yoga in the Park
  • Fourth of July Events
  • Public Bike Days
  • Major League Baseball Games
  • Golf Tournaments
  • Tennis Tournaments
  • Air Shows
  • Boat Shows
  • Fishing Derbies
  • Rodeos
  • Proms
  • College Graduation Ceremonies & Events

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