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It’s just about the middle of October, local stores have started to put out their Christmas décor and recipes for pumpkin everything abound on Pinterest.

This means it’s time to map out your holiday Social Media marketing game plan.

Push your products to the top of the list and keep your registers ringing with these 5 tips.

1. Create a Special Offer on Facebook

94% of holiday consumers’ purchasing decisions are based on discounts and 74% of shoppers make buying decisions based on what they see on Social Media. Give these consumers what they want, provide information on your products on Facebook and create a special offer for your followers.

Offers can be created right from your Facebook Page. You can provide either an in-store offer or an online offer, or both. The feature allows you to create a redemption code as well. The offer created goes out to your Page followers the same way any other update from your Facebook Page does, however you can also promote it with paid advertising.

Additionally, if any of your followers redeem this offer this information is shared with their network, so their friends and followers then can claim the offer for themselves (and if they claim this offer THEIR friends and followers see that they claimed….and so on and so on.)

2. Share Relevant Holiday Information

Provide information your followers may find useful. Make your account the source of information for all things holiday related. Share recipes, holiday traditions, holiday decorating ideas and more. Share shipping information, not just for your products but in general, offer the USPS, UPS, or FedEx shipping deadlines. Share gift ideas from your storefront, or share other gift giving tips.

Providing information your followers are interested in means that they will engage with your updates, the more they engage with your updates the more they see your updates, so when you do share product-related information they are likely going to see it in their News Feeds.

3. Provide Black Friday Specials

The Friday after Thanksgiving is a great day to provide an online special. Black Friday is the busiest shopping day of the year. 154 million people shopped in stores and online on Black Friday last year.

99 million people shopped in a store on Black Friday 2016. Over 80% of online adults use Social Media, it is likely that these folks were standing on line to get into the stores checking their Facebook, Twitter, or Instagram accounts. Make sure you are posting updates for these folks to see.

108 million people shopped online in 2016 over the Black Friday weekend. According to Adobe, which tracks data from online purchases from the top 100 retailers, $1.9 billion was spent on Thanksgiving Day and $3.3 billion was spent on Friday.

Thus, you can’t go wrong with setting up a special offer or posting updates about your products for sale. Capitalize on the hashtags for Black Friday and be sure to post updates around the times these stores are opening for their big sales (11 pm Thanksgiving evening, 12 am Black Friday, etc.)

4. Offer Online Printable Gift Certificates

Gift Certificates are a popular item for many during the holidays. 72% of Americans have given a gift card as a gift. While reaching these individuals is great, there is an even better reason to provide an online, printable gift certificate.

Providing these printable certificates could reap additional sales you did not anticipate. 30% of shoppers wait until the last week to do their Christmas shopping. Offering an online gift certificate that people can get immediately increases the likelihood that these last-minute shoppers will purchase from you. Sharing the gift certificate option on all Social Media accounts and even advertising it on Facebook could generate some unexpected holiday sales.

5. Get Festive with Advertising

If you regularly run ads on Facebook (which you should be) it’s time to start updating these ads to reflect the season. Be sure to use the holidays to share sales or the special offers for products you want to sell. Be sure to hit on the big sales days and make sure your products reflect gift giving opportunities.


It’s time to deck the halls and get in the spirit to sell. There is no better way to reach your consumers this holiday season than Social Media. It’s where your shoppers are and you need to be there too, being there with relevant sales, specials, offers and useful information will propel your business to the top of the Nice List and will hopefully keep your registering ringing. Happy Holidays!