Are you looking for a way to exponentially grow your business while building a stronger connection with your target audience? If so, you should consider the advantages of using customer feedback to evolve your brand in new and exciting ways.

There’s a significant benefit to using this technique; you can gather feedback from all of your existing marketing channels. Email, social media, and on-site interactions can all lead to users providing you with more information about their goals, expectations, and experiences.

Every interaction you have with someone could lead to them voicing their opinion. It’s possible to increase user engagement in this regard by strategically sending requests to email and social media subscribers and including on-site questionnaires.

Once you’ve gathered enough feedback, it’s time to start making changes to your website and various marketing strategies. Let’s look at several ways you can use this data to boost sales and customer satisfaction.

Improve CX

Customer experience, or CX for short, is a term used to describe the thoughts, feelings, and behavioral patterns users encounter when interacting with your brand. Ideally, you want everyone who visits your website to have a positive experience.

If a user isn’t happy with your company, they likely won’t stick around to place repeat orders. However, if you provide visitors a stellar experience, there’s an excellent chance they will become long-term customers and brand advocates.

The best way to fine-tune your CX is to simply listen to what people have to say and exceed their expectations. Positive and negative feedback plays a crucial role in shaping how your website works and how marketing material is distributed.

Let’s say you get a ton of replies from email subscribers complaining that you’re sending too many emails. This is an ideal opportunity to allow subscribers to customize their preferences. Instead of reducing emails for everyone, you let each person choose how many emails they would like to receive.

Now, imagine you’re looking at questionnaires that were submitted by people who visited your blog. Most users say that they love your content but wish there was an easier way to browse the posts. You can tweak your website to allow for a search feature or include categories on your sidebar so readers can easily find what they want to read.

Build Your Reputation

Another way to use feedback to grow your business is by sharing reviews and testimonials from customers. There’s no doubt that people look for reviews when thinking about buying a new product or service. We know this because 83% of shoppers say that they trust reviews over advertising.

You have several options when determining how to turn feedback into a social proof tool. First, we suggest including testimonials on all of your landing pages. When someone first finds your website, they want to know what other people think of your company. Including testimonials from high-profile customers can lead to more trust and rapport.

Product pages are another optimal place to encourage user feedback. Reviews can quickly show people curious about your brand what to expect, which could turn a casual visitor into a customer. If you want to maximize your results, go beyond a simple star rating. Allow customers to say precisely why they are happy with your product.

You can also see a boost in traffic and sales by sharing reviews on social media. A whopping 3.96 billion people use social media. There’s a good chance your target audience looks for brands across websites like Facebook and Twitter that address common pain points in their lives.

If people can read real feedback from existing customers, they are more likely to visit your site and eventually become customers.

Create Fresh Blog Content

At this point, you would be hard-pressed to find a business that doesn’t have a company blog. Research shows that writing helpful SEO-friendly blog posts can increase website traffic by 2,000%!

But the benefits don’t stop there. An impressive 72% of marketers reported that a robust content marketing strategy that pivoted on frequently publishing high-quality articles resulted in more on-site engagement.

User feedback allows you to take your content marketing strategy to the next level. Instead of relying on isolated research when coming up with topic ideas, you can look at what your visitors have to say.

All you need to do is create a feedback form on the sidebar of your blog. Ask readers to voice their opinion on existing posts or suggest topic ideas. If used strategically, you can even get consumers that fill out this form to subscribe to your email list.

After you look through enough responses, you’ll begin to notice patterns in the types of content people want to read. Now, you can take that data and use it to determine how you should plan future posts.

Experiment with New Revenue Streams

Did you that customer feedback can help you uncover new revenue streams? When you can see what visitors expect from your brand, you can identify gaps between their expectations and your value proposition.

In many cases, the solution to fill this gap is a new product, service, or feature.

For example, if you see multiple annual subscription requests for your SaaS, you may want to add this option to your online store. When you consider that 76% of business owners say that subscription models aid in retention after the first year, this additional way to pay becomes a much more appealing option.

You can also learn about deeper niche-specific pain points that you hadn’t considered. Identifying these opportunities and improving your brand based on user feedback could result in increased sales and engagement.

If you’re looking for immediate inspiration, you could take to social media and start a conversation on your page or in a group that discusses your industry. Emails that ask subscribers about how they are using your product and what they wish they could do can also help when you want to find new revenue streams.

Final Thoughts

There are countless ways to use feedback to grow your company. Today, we presented you with several options you can start using to boost profits, leads, and consumer trust.

You’ll need to think carefully about your business’s goals before you put these tips into practice. It’s important to evolve and cater to users as you learn more about them. But you don’t want to totally disconnect yourself from your roots, which could alienate legacy customers.

The process of using this information to fine-tune your business model is time-consuming but certainly, worth pursuing. If you listen to your users and meet their needs, you can expect more positive reviews, which will fuel your growth.

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