As customers, we all want to get more value for our money. If you’re a business owner or marketer, you know that your customers expect the same thing from your brand.

When someone lands on your website for the first time, they want to know what makes you stand out from the competition and why they should sign up for your email list or buy a product from your website. You can keep consumers engaged with your brand and eventually turn them into customers by highlighting your value proposition.

Today, our goal is to help you skyrocket conversions by boosting the quality of your value proposition. The best part about these tips is they are incredibly effective and won’t break the bank.

Send Exclusive Content

The first way you can offer more to your audience is with exclusive content. When someone subscribes to your email list, do you send them the same blog posts on your website? If so, that’s okay! But you can generate more subscriptions by mixing in unique content made explicitly for your email and social media subscribers.

In some cases, you can use this type of gated content to build your email list. Content marketers create lead magnets that are designed to draw in more customers. You can decide what kind of magnet works best for your brand, but in most cases, infographics, videos, and long-form guides are the most effective options.

Once you start gathering subscribers, you’ll want to work on other detailed pieces of content. We suggest examining your audience segments and using this information to put together helpful articles and videos for users based on their needs and industry-specific pain points.

Research suggests that 47% of consumers are not interested in making a purchase with a company until they read 3-5 pieces of their content. It’s your job to deliver high-quality posts that provide value to your subscribers. If you can impress them with your standard posts and exclusive content, you’ll have a much better chance of turning casual subscribers into dedicated customers.

Include Courses with Product Purchases

Our next tip applies to software as a service (SaaS) brands and specific eCommerce storefronts. Here’s a question; have you ever paid for software, only to realize that you’re not exactly sure how to properly use it with your business? If so, you’re not alone.

SaaS providers are well aware of this problem and have tried to close the knowledge gap by including online courses with each purchase. Of course, these courses don’t necessarily have to be dry and lifeless. Feel free to inject your brand personality into the mix and really give your product a chance to shine.

When you create courses for your customers, you’re adding an extra layer of value to their purchase. Users are getting more than a base software; they are getting a detailed lesson plan that shows how to maximize their purchase value.

Lessons are relatively cheap to create, especially when compared to other value-boosting strategies. You can create a series of videos that go over how to use different features and options available with your tool. You’ll find that when you add this extra touch to your strategy, consumers are more likely to buy a long-term plan because they have the knowledge and experience to make the most of your product.

Create Online Communities

It’s impossible to talk about adding value to your product without mentioning the community of people that have already made purchases on your site. Your existing customers, as well as prospects involved in your industry, will work together to form an online community. The key is to give them the resources they need to communicate with each other.

Social media is an excellent place to start building a community. A whopping 51% of the global population uses social media, so you can bet that your target audience and customers are spending their time on websites like Facebook.

You can choose to create a standalone group for your community or use your business page. Either way, encourage users to engage with the community by posting helpful content, posing industry-related questions, and interacting with followers in the comments.

Before long, potential customers will find the group and talk to others within the community. These experiences lead users to ask questions and learn more about your product or services. The result of continued community engagement is more traffic and sales as people discover your company for the first time.

As an added bonus, you can use the information discussed in the social media community to improve your customer service. If you know what kind of objections new customers may have, you can prepare responses with your team and bring users more value and peace of mind.

Use Trust Building Tools

Trust building tools can dramatically add more value to your brand. Consumers are often hesitant to check out new companies if they don’t see positive trust signals on-site.

There are plenty of ways you can build social proof directly on your website. The most common way is to include reviews on your product pages and testimonials throughout your site. Studies show that online product reviews can boost conversions on individual product pages by an astounding 270%.

You can also show that your company is trustworthy by including security badges on your payment forms and at the bottom of each page. When consumers see that your product is secured by a reputable company, they are more likely to take a closer look at your products or services.

It’s also possible to build trust off of your website. You may want to try writing guest posts for other popular sites or working with social media influencers. Consumers that have never heard of your brand have the chance to see your company through another trusted brand. If the lead strongly trusts the business or influencer promoting your company, they are likely to approach your brand with optimism instead of skepticism.

When consumers trust your company, they will inherently see you are more valuable than a brand that pops up on a random advertisement.

Over to You

All of the tips offered here today will help you establish a stronger value proposition. Consumers are interested in more than simple transactions where they buy a product and forget about the company until they need them. Online users now want a long-term experience that takes place through email, social media, and on your website.