Business owners use a variety of forms on their website to keep in touch with their audience. Contact forms are great for allowing customers to ask basic questions. Subscription forms are the backbone of every successful email marketing campaign. You’re probably wondering where feedback forms stand on this list. The answer to this question is they are one of the most critical aspects of your website.

Feedback gives consumers the chance to sound off and tell you about their experiences on your website and with your products. There’s a wealth of information available at your fingertips if you allow the people who visit your site to voice their opinion.

There are numerous other benefits woven into this information. Everything from customer engagement to the evolution of your products pivots on what consumers tell you about their experiences. We are going to examine three of the significant benefits of adding feedback forms to your website. Let’s dive in!

Learn about Your Target Audience

We can learn so much about our target audience by looking at user feedback data. Consumers love to voice their opinions, and as it turns out, their thoughts and ideas reflect through our marketing campaigns. If someone doesn’t have a dire need or understanding of your product, there’s a good chance your brand will drift to the background in their mind,

When you’re reviewing feedback analytic data, create customer personas based on your target audience, or refine existing personas. For instance, if your industry has changed over time, there’s a good chance that common consumer pain points have shifted. Many marketing firms are now focused on improving the experience users have on their website and not necessarily the lead generation aspect.

The reason for this change is in part due to half the world residing on some form of social media, which makes generating leads more effortless than ever before. On the same note, keeping these prospects engaged is at the forefront of every business owner’s mind. Feedback forms on your marketing site could clue you on the change. The result is you stay ahead of trends in your industry.

Improve UX and Product Features

A poor user experience (UX) could result in abandoned carts, annoyed consumers, a high bounce rate, and minimal engagement. The best way to improve UX is by asking how you can enhance the experience for all of your users.

Send out a customer feedback form to your email followers and on-site where you ask consumers how you can improve their experience. Here are some excellent questions that will net you a ton of valuable information:

  • Did you have trouble finding anything on our site?
  • How would you rate our checkout process?
  • Did we meet your expectations?
  • Do you find our website design appealing? If not, what would you change?

As you gather feedback on these questions, you’ll start to notice emerging patterns. For example, if a majority of customers gave your checkout process a poor rating, it may be time for a redesign. Take their feedback from other questions and implement them as part of your website updates for an improved UX.

Similarly, you can ask for feedback about your products or services. The Google Analytics data from your forms will give you a clear direction that consumers expect. One message letting you know that a feature is lackluster can help, but if hundreds of people share the same concern, there’s likely a new need or quality of life feature you can add to improve your product line.

Build Social Proof

Finally, you can use feedback forms as a way to build social proof for your website. Mixed in with the negative or neutral comments, you’ll likely find glowing reviews. Contact this consumer and ask if you can use their feedback on your testimonials page and in your social media posts.

Social proof is a psychological phenomenon where people are more likely to buy something if they see that others are buying and using a product. Positive feedback will show other consumers that your product is worth their investment, which prompts additional sales and traffic.

There are other ways to build social proof for your website, but this tactic can certainly help you flesh out your testimonials page and convince new users to give your brand a chance.


User feedback is a valuable tool every business can use to grow their website. We suggest that you start asking for feedback as early as your pre-launch days. The data you’ll obtain from this practice will help you evolve your product line and brand, as well as build trust with your audience.

Consumers are more likely to shop with a business if they feel like they matter. Seeing their requests implemented on your website is a great way to show that you are listening to them, and you care what they have to say. As your business grows, you’ll want to regularly examine your feedback forms to see if there are emerging trends in your industry that require your attention. Before long, you’ll have a site that’s a hybrid creation based on your ideas, and the feedback of your customers.