With a custom HTML email signature, you are mainly handing out a business card with every email you send. It’s great for reminding people who you are and what your business is. But, of course, to make a good impression, you’d want a good card.
Good stock (couché, vergê, supreme), a proper font, and an appealing design will leave a much better impression than a page ripped from a notebook with just your name, email, and phone number. Similarly, pay attention to your email signature, as it can have a bigger impact than you realize.
Why is it essential to have a modern email signature?
Professionalism: A modern email signature establishes your professionalism and makes you look like a legitimate, reputable business.
Branding: It contributes to solidifying your branding and reaffirming who you are as a company
Brand Recognition: In time, people will be able to recognize your business from your custom email signature
Digital Business Card: Your email signature is your digital business card. It’s a way to establish a relationship with people you contact and let them know that they can get in touch with you any time.
Personal Association: By adding a photo to your email signature, you are making it much more personal and giving the person on the other end a face to put to the name.
Quick Links: There are a lot of things you can include in your custom email signature. Perhaps you want to link your phone number so clients can call you with the click of a button. Another good idea is to connect your social media so they can follow you on other avenues.
What can I do to improve my email signature?
Brand Consistency: You want people to recognize you, so be consistent. Use the same logos and design elements that you do for the rest of your brand.
Company Consistency: Every representative of the company should be using the same email signature layout to make the company seem unified and reinforcing brand recognition.
Links: Links are excellent for guiding people to places where they may want to go. Connect to your website, social media pages, or other things that may be useful.
Legal Disclaimers: Some businesses need to insert disclaimers to every email about confidentiality or any other number of things. By making it a part of your email signature, you don’t have to worry about ever forgetting it again.
Simplify: A more significant, fancier, or more word-heavy email signature isn’t necessarily better. Include the essential things, but don’t take it too far. All you need is your name, position, email, phone number, website, and logo. You could also add in a picture, some small icons, and a legal disclaimer if you see fit. Don’t add in too many logos and links – it will just overwhelm the receiver and make them ignore your email signature entirely.
Email signatures templates
Complementing the information written above for professional use, we will present some email signatures.
Email signature with social links and contact information.
Highlight the company logo for brand awareness.
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Originally published here.