Rock your next event with conference calling and screen sharing tools
Hosting a workshop? Attending a conference? Organizing a social gathering?
Event marketing continues to be an extremely popular tactic – and for good reason. In fact, 67% of B2B marketers think that event marketing is their most effective strategy (Event Farm). Events help you increase brand awareness and foster important personal relationships.
“Event marketing isn’t just about making sales pitches anymore. It focuses on helping customers connect with a brand and foster relationships. Customers who notice a good deal may buy something. Customers who feel an emotional bond with a brand are likely to purchase, but they’ll also recommend those products and services to others. Plus, they are more likely to stay loyal to that brand in the long run.” – Kerry Creaswood, Event Manager Blog
Whether you’re hosting your own events or attending tradeshows, conferences, and meetings, have you considered how conference calling and screen sharing can boost your impact and help make an impression on your attendees?
Read on for our ideas to make a splash with the help of collaboration tools.
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Conferences & meetings
Think about setting up an extra session for people you connect with at conferences and meetings. Can you arrange a conference call for those who can’t make it to a talk or presentation? Remote participants might value the chance to join your event by phone (especially if there’s an engaging screen-sharing session). This way, you can involve more team members who can’t attend in person and share the positive experience.
If you host a session in-person and for remote attendees during your conference, think about adding the following elements to add excitement to your event:
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- Giveaways: Can you offer a giveaway during the conference call that entices people to stay on the line until the end? Or encourage people you meet to attend your call by offering a prize to everyone who can answer a trivia question? Get creative with incentives for attendance.
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- Surprise Guests: Up the ante by teasing a surprise guest while promoting your call event. Can you bring in an industry leader or influencer as a guest speaker? Or have your callers guess who the guest may be to add some fun to the event?
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- Question and Answer: Find a creative way to host a question and answer session via conference call. Can your in-person guests compete with your call-in guests for participation?
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- Recap Calls: Host a call after the event to share your takeaways from the conference. What can you share with those who weren’t able to attend, and what experience can you add value to for those who were there? Make sure to record this call to share on your blog and social media accounts.
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Social events
While most of your social event should be spent fostering those important relationships, would a screen sharing session enhance your event, live and in-person? Would a short presentation or interactive demo presented on a large screen to the group gathered provide a valuable experience? Or could you call in a remote presenter with special expertise to share? Get creative with your social event to encourage a mix of business and social productivity.
Technology is becoming more and more essential to successful events, so you don’t want to miss the boat. According to Tom Shelly at Bizzabo, “audience engagement solutions are considered the biggest trend in maximizing event success according to 84% of respondents” of their latest event professionals study. Create engaging, memorable events by using technology already at your fingertips, including conferencing and screen sharing. Are you ready to try something new at your next meeting?