We’re all faced with doing more with less. Not just less in terms of resources but less in terms of time. It’s an “always on” world we live in. How do we maximize our time and energy? How do we leverage technology and information to make stronger connections?

How do we increase our communications productivity and effectiveness?

These Three Tools Can Help Increase Your Communications Productivity

Here are three tools that will help you improve both your communications’ effectiveness and productivity. They are called Buffer, Rapportive and Vsnap. Here’s an overview of each:

Three Tools for Increasing Communications Prodcutivity


Buffer is a tool that allows you to share content at the best possible times throughout the day. It’s an app and a browser add-on allowing you to create a queue of content that can be shared throughout your network on Twitter, LinkedIn and Facebook. Custom scheduling, multiple accounts, and detailed analytics make Buffer a go-to social media management tool for more than a million users.

Why Buffer?
Because you can’t be on social media 24/7. Buffer seamlessly allows you to schedule your posts and share them across your networks. The basic service is free and the Awesome Plan is $10 a month. Need more details, check out this video on how to use Buffer.


Imagine relationship management built into your email. For free. Many thanks to Jaime Romero of enter:marketing for referring me to Rapportive. Rapportive is a Gmail add on that is brilliant. It shows you everything about your contacts right inside your inbox. You can immediately see what people look like, where they’re based, and what they do.

Why Rapportive?
Because information is power. Just by entering an e-mail in Gmail, you can access the entire social graph of your contact. Want to see how it works? Check out this 45 second video from Rapportive and you’ll be on your way to increasing communications productivity for yourself.


Big thanks to Katie Del Angel of ISITE Design for telling me about Vsnap. Vsnap allows you to send 60 second video messages. Follow up and saying “thank you” is one of the key tenets of the Purple Goldfish philosophy. I love this service as it combines the personal touch of a handwritten note, the warmth of a smile, and the real time deliverability of an e-mail.

Why Vsnap?
Because recognition is key. Vsnap allows you to record quick, personal video messages. Best of all its free with premium plans starting as low as $3 a month. Check out this 83 second video for a complete overview.