Communicate photo from ShutterstockHave you ever wondered why someone asked to connect with you? In one of two cases, you either had no interest whatsoever or you hold the other person in high esteem. Should it have been the first scenario, consider what you may change to avoid a similar new occurrence. And if excitement was yours upon hearing a request to connect, give further thought as to how to attract more people of similar stature.

It is our communication style that essentially sells our personal brand, and performs as if an advertising program of who we are was put into play. Given we communicate in so many ways today, pointers for each are provided below.

1. Written word

In most cases brevity and targeting the other party’s interests is the best approach in today’s busy world. Three short paragraphs usually work best for email. Begin with “You”. For example, “You mentioned that…” Next, tie the first paragraph together with the second indicating why you are interested and believe you are a great match. The third paragraph remains to thank the person for their time and consideration of your information. Fianlly, all of your contact information is to be found beneath.

Online posts and tweets should speak to the interests of your growing audience. What information do they need to know and would you enjoy sharing? Share usable content freely in order to attract additional friends and followers.

Upon allowing colleagues to post for you or you posting for them, be certain you are in congruency with one another on how business is to be conducted and that you target similar audiences. This helps to avoid any confusion about who you are and what you offer, serving to grow your core clientele.

Proofread all of your work before you send or post. Eliminate misspellings, left out words or improper grammar. Taking the extra time to proofread will maintain the perception others have of your professionalism and increase trust. The trust factor is what ultimately sells you.

2. Audio and video

With advances in technology, it is very easy to record and edit the spoken word. But it’s surprising how few actually take the time to do so. Eliminating pauses or fillers such as “uh”, and sounding energetic throughout a recording, will make a big difference in the success of growing your audience. Practicing speaking in front of a mirror, taking a public speaking class and habitually recording will see time-consuming editing gradually decrease.

Video is even more demanding but well worthwhile given the positive effect it has when done well. Remembering that sales are based upon people getting to “know you, like you, and trust you.” Video enables all of this. Just as you would proof read your written communication, you will want to deliver concise, well-stated videos and with a smile.

3. In person meetings and networking

As you personally connect with others, be actively engaged as they speak. Your energy and enthusiasm will be contagious as well as encourage further introductions and referrals.

Perfecting your communication style will work to attract your desired clientele and further grow sales. Over time, it becomes the Smooth Sale!