Every piece of content you write should have a headline. That headline sets the first impression readers have—and ideally, it helps encourage people to click through or to keep reading.
Indeed, it’s not unreasonable to say that the headline is the most important part of your content. You can write the best 800-word blog post of your life, but if the headline is boring and bland, that post may never get read.
That’s why it’s important to think long and hard about your headline constructions. Today, we’re going to offer eight tried and true trips for making your headlines more impactful.
How to Write Headlines That Get Results
- Use numbers. The human brain automatically gravitates toward numbers—so when you have a chance to throw in some specific digits, do so. Examples: 5 Tips for Writing Better Blog Posts; 8 Content Marketing Statistics You MUST See.
- Focus on value. What’s in it for your readers? Why should they care about this blog post? Write headlines that let them know they’ll benefit in some way from your content. Example: Hit All Your Sales Goals with These Lead Gen Tips.
- Use strong verbs. Whenever possible, skip to be verbs in favor of something more compelling and specific. For example, consider these two variations: 6 Ways to Be a Better Content Marketer 6 Ways to Write Better Content. The second option is simply punchier.
- Mention the reader. Play into the egos of your readers; invoke them in the headline, using you and your. This is a proven way to get people’s attention. Example: Discover 6 Ways You Can Inspire Your Team.
- Ask a question. If you’re stuck on your headlines, try converting statements into questions. Generate some curiosity. Example: Can Better Headlines Improve Your Blog Conversions?
- See what your competition is doing. Spend some time researching the blogs of your competitors or industry peers, and simply make note of how they phrase their Are there any lessons you can learn from them?
- Draft a bunch of headlines. Spend a few minutes with an open Word doc, and jot down all the headlines and variations that come to mind. Give yourself a bunch of options to compare and choose from.
- Make sure your headline is accurate. Avoid the ol’ bait-and-switch routine. Make sure the headline accurately reflects the content.