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Texting is quickly becoming the most effective way to nudge all kinds of people on all kinds of tasks. Given the direct nature of text messaging, you need to make sure you’re equipped with a few best practices to remain efficient yet professional when texting. Here are the top five pro tips to follow to become a textpert:

1. Use MMS wisely

Need to advertise an event, send a checklist, or share an encouraging GIF to start the week off on the right foot? Textperts know that sending this information via MMS is often more effective than sending the information via SMS. MMS is more likely to grab your attention and make you remember the details, so use it sparingly or risk diluting your message.

2. Create message flows

Textperts don’t send every message manually; they save time by letting automation take the lead. Setting up preprogrammed responses to common texts means your intended audience gets answers from you more quickly.

3. Make time for replies

Textperts are always ready to respond within an hour of getting a text message. Textperts block off their calendars when they send messages out so they can reply ASAP.

4. Drive with data

Data-driven messaging is a textpert must. A true textpert uses available data to send targeted messages to specific groups or individuals. Take it to the next level by using message analytics to determine which messages are most effective.

5. Encourage others to text

When textperts discover the power of texting, they want to tell the world! Textperts encourage colleagues to embrace texting as the most effective way of driving outcomes.

Texting is the best way to reach people these days, no matter what industry you’re in. Make sure you have the right strategies and best practices in place before you employ texting as a communication tactic. Once you master it, you’ll be well equipped to bring stronger results to your position and your organization.