When looking to communicate an important message through your company, video should be at the forefront of your mind.

As one of the most efficient ways to engage with employees, video can raise awareness for changes across your organisation, event updates, business successes and company objectives.

Not only are employees likely to retain 95% of a message when they watch a video (compared to only 10% when reading it in text), but 60% of professional communicators also believe that video improves the relationship between the workforce and the board.

So what are you communicating internally that could be using video?

  • Training and Education
  • News and Team Events
  • Company changes and mergers
  • Business Objectives
  • Employee News
  • Inductions
  • Company mission, vision and values

Internal comms word bloody cloudV2.png

We’ve highlighted four examples below to show you how effective video for internal communications can be.

Training & Education

Employers often need to share a lot of information with new employees in a short amount of time. Video keeps your team motivated and engaged in a way text doesn’t, helping make the training process that much more effective. Training videos also reduce costs for your HR team as it’s a form of resuable content.

Health & Safety

Health & Safety is a vital part of any business, and it’s a topic that we learn best from experience to understand the potential impact of our actions. Video allows you to demonstrate real life examples to your employees, helping you to show them with engaging and memorable visuals, rather than just words.

Mission, Vision & Values

Video is an efficient way for keeping your company’s tone of voice, mission, and values consistent with your objectives. It’s also a quick and easy way to bring new starters up to speed, and immerse them into your company culture.


Read more: