Mobility has brought a fundamental change in business functioning. It is no longer a “buzzword” or “an emerging trend.” Today, mobility is appearing as a business strategy leading companies to drive better business decisions. Adoption of mobile-first approach has enabled companies to empower employees and add flexibility in workplace and thus, create great revenue potential.

Mobility leads to more satisfied employees, customer satisfaction, and improved productivity. Replacement of conventional ways to do annual performance appraisals with mobile apps is one great example of how mobility has led to growth in satisfied employees. Not just satisfied employees, increased flexibility to work has created new service delivery opportunities.

When employees have the flexibility to work from anywhere, they are likely to deliver more in less time. This leads to more efficient, more connected work community and enhanced employee engagement. Gartner estimates that “70% of mobile professionals will conduct their work on personal smart devices by 2018,” driven by the fact that mobile devices offer businesses multi-channel capabilities and meet business needs in a more efficient way.

Fostering Always-On-The-Go Work Habits:

Many businesses are moving towards BYOD (bring-your-own-device) culture as it brings positive impact on workforce productivity. With BYOD adoption, work is no longer confined to location and gives employees full-fledged work schedule flexibility. It is enabling businesses to drive simplicity and retain agility. Businesses are able to expand the ability to act and are able to propel competitive advantage without creating any financial burden.

BYOD brings cost savings in multiple forms such as enabling employees to use office VPN for connecting to the internet and to keep the same device for business and personal use. Firms with robust BYOD systems demonstrate advanced working culture which helps to attract better quality employees and builds a work space where employees can perform more effectively.

BYOD culture supports the need for strong employee engagement which improves the overall company’s performance and accomplish goals within a stipulated time. Businesses can expand its ability to act and ensure that employees are engaged at all levels. This leads to increased employee satisfaction as they have an opportunity to work flexibly and connect easily with each other as per their choice.

Encouraging Improved Customer Experience:

Customers behavior and buying patterns are changing at a much faster rate than developments in tech space. Companies are rapidly transforming its organizational framework and technology platforms to break down the silos that inhibit delivery of quality customer service. The constantly rising competition in the market is driving companies to figure out different channels that can help to meet customers’ expectations in time and hence, create better customer satisfaction.

In lieu with this thought, companies are increasingly driving the adoption of big data tools and applications to capture important information out of customer data. The flexibility offered by mobile devices allow marketers to analyze customer data anywhere and based upon customer preferences they can design their marketing campaigns.

An amazing way to gather customer preferences is CRM integration with the website. It enables marketers to capture visitor’s entire activity over website and accordingly, create content and add web forms that enhance the chances of conversion rate. Statistics revealed by MarketingSherpa, states that 61% of B2B marketers send all leads directly to sales; however, only 27% of those are actually qualified leads. To enhance the number of qualified leads, companies are adopting marketing automation software that enables marketers to do scheduling of different campaigns and posts ahead of time.

Unifying Communication Channels to Drive Better Decisions:

Unified communication tools have taken over the larger proportion of communication market. UC tools allow businesses to choose functions and feature a la carte. No matter a company is big or small, UC solutions provide faster and easier means to run core business functions smoothly. Constant evolution in UC applications has improved the business functioning to a significant extent.

Microsoft’s Lync online becoming Skype for Business, a single unified communication tool, is one great example of this that enables connection between the company and it’s co-workers easily. Users can login from any device such as tablet, iPhone and iPad. A clean look and intuitive interface helps to adapt Lync with personal work-flow.

Users can create contact groups, send and receive instant messages(IM). IM allows users to quickly get and provide the answers instead of waiting for an email. It offers the ability to choose whether or not to respond to messages. Integration with other office application adds another level of communication. It allows to create Lync meetings or ad hoc meetings with crystal clear audio and HD video communication across the building or across the globe which gives a more personal and approved experience. These meetings help to get non-verbal cues and enjoy face-to-face meetings that eliminate the need for conference rooms.

Wrapping it Up:

Businesses have grown much more capable than before with BYOD, mobility solutions. Mobility offers seamless possibilities for connectivity without creating any financial burden. Integration of mobility solutions with business processes enable employees to stay flexible and expand their ability to react to business challenges.

With work-life gap narrowing down, companies need to implement an effective mobile strategy in order to stay relevant with ever-changing market without sacrificing business agility.

Read more: