Pokemon go2016, The year of Brexit, Trump, Clinton, Theresa May and the year Pokémon Go took over the world.

It speaks volumes of the times we live in, where the latest craze to sweep the world is an augmented reality video game intended for children, played by adults. If you don’t know what I’m talking about, where on earth have you been. News feeds, news channels, newspapers, traditional media and new media, it has been plastered with nothing but Pokémon Go since its launch last week. But, if like me, you are not from the good old U S of A, Australia or New Zealand, then you’re plum out of luck because the company behind the app, Niantic, have staggered their international release due to failing servers.

Although released in only three countries, albeit large countries, Pokémon Go has been burdened by constant server failures resulting in app downtime and users unable to log on.

But, how can something like this happen in 2016?

It could be argued that we are at the apex of technological advancement, where wills can easily find ways , yet one of the most popular games in living memory is struggling to cope with its predictable demand. Only days after its initial release Niantic announced it would be adding more servers to improve performance as it scrambles to save face.

However, it seems this whole situation could have been avoided had Pokemon Go been run on cloud servers. Time and time again, it has been proven that cloud is a more scalable option, it can cope better with demand and if it surpasses expectation then limits can be increased more quickly than with stand-alone servers.

With companies like Microsoft, Amazon and google all lending their dedicated servers to game developers it seems ludicrous that such a launch failed to have the backing of the cloud, particularly as the Google App store is an app vendor. With over 70 points of presence spread over 33 countries, google states their global fiber network allows “game data… to reach a global player base right at launch – critical in today’s’ free-to-play mobile economy.”

As of writing this post, Pokemon Go officially launched in Germany while tweets from around the world flood the internet complaining of server faults. As one of the most significant product launches in Nintendo’s lifespan one would hope the global giant of the gaming world would follow in it’s competitors footsteps.

Since its inception Microsoft boasted, loudly, of XBOX One’s cloud capabilities. Utilising Azure and one drive to allow players to stream high-def games straight from the internet. Sony’s PlayStation 4 swiftly followed after its take over of GaiKai. In 2015 Nintendo filed a patent for a cloud hand held console, it announced cloud supported accounts that linked with social media, it began down the cloud laden path and then failed to deliver.

At Eureka Solutions, we often shout about the significance of cloud technology, but nothing illustrates our point more this. If your business is looking to upgrade it’s business management systems, learn from Nintendo and be sure to invest in a scalable future with a cloud solution.

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*edit* Pokemon go has now been released in the UK – it’s still crashing (or so we’ve heard, it’s not like this 26 year old professional plays a game for children…)