Cloud storage services like Dropbox, Google Drive, Box and iCloud enable users to easily share and store large files on the Internet. While the cloud is the tech buzzword of the year, many marketers remain foggy about what it is and how it really works. A recent study conducted by Wakefield Research shared some surprising statistics among consumer cloud users:

  • 95 percent of those surveyed don’t know when they’re using the cloud
  • 60 percent believe the cloud is the “workplace of the future”
  • 40 percent think that using the cloud to access work information at home is an advantage
  • More than a third said the cloud enables them to interact with people they’d rather not see in person
  • After hearing cloud definitions, 68 percent recognized its economic benefits
  • In a job interview, 14 percent have pretended to know about the cloud
  • While on a date, 17 percent have faked knowing about the cloud

Cloud Server

Clearly, we may not know exactly what the cloud is, but we do know it’s a vital ingredient in today’s business world. If you’re a marketer looking to control your content in the cloud, read on to learn how it can benefit you.

No More Local Storage

Prior to the advent of online storage, marketers stored their data on external hard drives, USBs or on backup tapes. Now, we can move and access content much easier, using less expensive services. Users can upload, download, store and transfer documents, spreadsheets, videos, e-mail, photos, games and more for free in the cloud. Businesses can use some of these services up to a certain extent, but more likely, they’ll have to pay for a pro cloud service. Regardless, there are some general benefits to managing projects in the cloud.

Safeguard Your Data

Marketers who run projects in the cloud can set access points and limits for data encryption and protect their customers’ identification information. These same managers can assign certain user permissions on particular projects, too. This gives certain users various permissions to edit files, access images, upload documents and more. By managing the flow of project work, marketers can ensure the integrity of a project’s privacy.

Lower Your Storage Costs

Businesses can lease cloud solution services from a variety of vendors. No need to worry about yearly Windows licenses for local storage when it can be done far more effectively in the cloud at a lower cost. You can find reviews of various service providers online; some sites provide head-to-head comparisons, such as this Just Cloud vs. Carbonite Pro review.

Increases ‘Share-Ability’

The cloud enables you to easily share files such as project guidelines, expectations, roles, deadlines and completion rates. This is invaluable when working with a team divided by geography.

Give Your Project a Home

When you store your documents, files, images, videos, infographics and landing pages online, team members know where everything is located. No more, “Where’s that file? Oh, it’s on Jason’s PC. He’s out sick today.” Cloud storage brings a project’s elements in one place for the team’s benefit.

Cloud Storage is Scale-Able

Your client’s project might start small, but with your team’s success, it can escalate to a grander scale quickly. With cloud storage, there’s no need to worry about expanding the storage needed as your project grows. Or conversely, if it scales back, you can also reduce your storage needs. This is a great benefit to marketers who work with ever-shifting budgets and client needs.

As you continue to investigate the cloud for your storage needs, you’ll need to decide which service is best. Read up on the different types of clouds and get educated on which one will suit you and your business needs best.