Technological advances are omnipresent. No matter who you are, what you do or where you’re from. In one way or another things have changed and they’re changing faster than ever. Products that were once revolutionary only five years ago are now commonplace, redundant or entirely obsolete.

Change is happening. It’s becoming more apparent every day that the future is a ubiquitous, intangible, ever-evolving force that exists in the clouds above.

Grocery stores became supermarkets and now we shop online. Money is no longer coins and notes, we moved from bank cards to one touch payment with phones and watches.


The world is running more efficiently. Customers expect expediency in all aspects of their lives – the humble fridge can now order food for you. Your phone controls your home security, entertainment, and heating, and your watch is now your assistant.

So if the customers expectations have risen, societal norms have changed and products are more innovative and efficient than ever, shouldn’t the way we do business follow the same trend?

Audiences are global and demographics are broad but, you still manage your accounts using Microsoft excel and a calculator. Your business is growing, your customers engaging and sales are increasing but, you have no KPI or CRM measures in place.

In a world where the average fortune 500 company has a lifespan of 15 years, companies no longer have a choice but to keep up with the times and all things point to the cloud.

As one of the most efficient methods of managing all aspects of business, integrated cloud software is cost effective, accessible and delivers real-time, measurable solutions to everyday problems.

As organizations grow, they inevitably stumble upon barriers. Cost effective stand-alone software solutions chosen early in the companies lifespan can quickly become an albatross of wasted productivity and poor visibility. When software systems are unintegrated, overlapping databases are more difficult to access at once. An overview of business performance is hampered and affects management’s ability to make timely decisions.

Multiple siloed applications waste an inordinate amount of I.T.’s time and money through constant integrating, maintaining, upgrading and acquiring new versions of applications. Analyst firm, “Gartner”, reports that 91% of IT staff time is spent on software maintenance rather than on innovation. Without integrated software, it can be more difficult for customers to access order status information and affect order fulfillment, damaging customer satisfaction. In a global economy, competition is rife. Customers have the option to take their business elsewhere as soon as they feel dissatisfied. Integrated cloud software allows for a seamless monitoring of customer orders, stock levels, and delivery status; while gathering and managing customer data.

The customer expects efficiency.

Cloud Technology offers efficiency.

Why aren’t you more efficient?

Read more: Ways Cloud Computing Is Changing the Business World